Sensible Investing: Apply These 4 Criteria When Choosing the Best Web Host for Your Needs

Are you planning to launch a new website for yourself or your business? Do you want to move your site to a new host? Well, choosing a web hosting service can be a tricky process. While going with the right company will get you a reliable, high-performance site and 24-hour support, blindly rushing into a hosting partnership could adversely affect your resources and search rankings, and in the long run, your online authority.

It is therefore crucial that you take caution when picking a host for your site. Below are four useful steps that can help you make the best choice.

choosing a web hosting service

1. Know Your Needs

The right host is the one that has the platform and the tools you need to build the website you want. So, start by understanding what you want from your site. Are your intentions to write a blog? Do you want to sell products online? Some hosts offer building tools and infrastructure that are specific to certain types of websites or functions, and not every platform will work for you.

For instance, having managed cloud hosting would be beneficial for small businesses. If you want to check out a provider that offers exactly that, visit

2. Do Your Research

A little research can make all the difference between a fulfilling and frustrating partnership with a host. The internet is swarming with articles that can help you compare various hosting services providers. Identify the ones with the best reviews and make a shortlist of your top options. Remember, nothing speaks more about a company than its client base. A popular choice like Bluehost will likely guarantee you reliable hosting for both the short and long term.

3. Compare Essential Factors

With your best options in the bag, get on to comparing the features offered by each host, depending on your needs. Some of the factors to consider include:


If you’re starting a website for personal or casual reasons, a free hosting service might be sufficient. For business or professional blogging, however, it’s best to choose a paid subscription.

Go through all the packages on offer and ensure you’re only paying for the features you’ll need. Also, watch out for renewal rates, as well as any other fees or obligations that may be lurking in the fine print.

Technical needs

The company that you choose should meet all the requirements of your site, such as space, speed, reliability, bandwidth and usage limits, and the number of domains you will need.


Going for the host that offers the most user-friendly platform will make managing your site, navigating through settings, and updating content easy and stress-free.


Be sure to go with the host that offers the most comprehensive protection against security breaches. If you intend to establish an e-commerce site, for example, partner with a company that can provide Secure Sockets Layer (SSL) to keep your customers’ private information safe.


Proper client service is a crucial consideration when choosing a host. Before signing up, inquire about your host’s availability and what channels to use to get help as soon as possible. The ideal host should be available 24/7, with well-set up communication avenues, be they phone, email, or online chat.

4. Plan for The Future

If you reckon your business will expand rapidly or your website will become a lot more popular down the road, make sure you go with a host that will be capable of scaling things up without compromising the experience. The right host will have enough room for growth by making the necessary revisions to your plan. An upgrade from shared hosting to a VPS (virtual private server) or a dedicated server, for instance, will give you greater processing power, memory, and even better security features.


Finding the right hosting for your website can be a challenge, but it’s just as important as developing a quality site or creating great content. Let the steps above be your guide to choosing the host that perfectly suits your current and future needs.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan