Today, you know that SEO is important. No matter what type of website you have, you can’t afford to ignore SEO or Search Engine Optimization. With so much competition online in the digital age, it’s becoming more challenging for your audience to find you organically.
That’s why SEO is such a great resource when done properly. What SEO things actually matter the most today? How can you boost your SEO ranking by thinking outside of the box? Here are 5 unusual ways to boost your website SEO!
1. Experiment with Video
Did you know videos can help SEO rankings? If you’ve been on social media lately, you’ve probably already seen a video in action. It seems like every Facebook and Instagram page is catching on to the video trend, and these eye-catching videos certainly are making an impact online. In this age where content is king, it’s important to diversify your content. It’s great to write high-quality blog posts, but the video adds another layer to reach another group of people. Creating great videos generates backlinks for your website that pay off big in page ranking!
Related: SEO for Business Growth: 6 Ways SEO Leads to Growth
2. Secure Your Website
One easy way to increase your page ranking and build trust with your audience is to secure your website. Google recently decided to flag websites that don’t have an SSL certificate. Installing an SSL certificate on your website, even if you aren’t an e-commerce business, is a great way to show Google you know what you’re doing and that you care about your users. Talk to your web host about the best option for securing your website or choose Comodo EV Multi-Domain SSL as they have a good reputation and long history of providing security solutions.
3. Analyze the Data on Google Search Console
It’s easy to connect your website to Google Search Console, but so many web website owners forget this step. While Google Search Console doesn’t directly impact your page ranking, it gives you many tools that will. With feedback including whether your website is running properly, if your website has broken links, and your current search ranking, you’ll want to take a closer look at this console. Review your Google Search Console regularly to see what keywords are ranking your website and where you should be spending most of your SEO efforts.
4. Include Images in Your Content
Images aren’t just for aesthetics. They’re proven to keep people on your page longer, and they increase engagement. You don’t have a very long time to impact your new users. Within a few seconds, people will decide if they want to continue reading or click away. Images not only encourage readers to keep scrolling, but they attract attention. They also perform well on social media compared to traditional text-only posts. Basically, you can’t go wrong with images! Don’t worry if you aren’t a photographer! You can use a program like Canva to make unique graphics or find free stock photos on a platform like Unsplash or Pixabay.
5. Improve Your Load Time to Improve SEO Ranking
As discussed above, you only have a few seconds to make an impact with your page content. If the majority of that time is spent loading the page, you’ll lose visitors. New users won’t wait for every aspect of your page to load before they click away, so take care to ensure your page is optimized to load quickly. That means keeping unnecessary content to a minimum and compressive images. Google and other search engines consider page load time as part of their algorithm, so take this seriously!
Boost Your SEO with These Tips
Improving your SEO for your website doesn’t have to be a hassle. It only takes a few minor changes like those above to make a big impact on your page ranking. As long as you’re willing to learn and adapt to new SEO changes, your website will continue to perform well on search engines. In this competitive digital space, you need every edge you can get to target your audience!
