Have you recently started or inherited a brewery? If so, there’s no question that you have ventured into a pretty amazing business space.
After all, what’s better than producing beer and serving happy customers?
However, after the excitement has died down, you have to put time and effort into growing a solid and sustainable marketing strategy.
While there’s help out there from companies such as Small Batch Standard to help you grow your brewery revenue, there are also some efforts you can make on your own, via social media.
Keep in mind, 77 percent of people in the United States actively use some type of social media platform. As a result, this is an extremely effective and affordable way to reach new customers.
Ready to learn how to harness the power of social media to build a buzz around your brewery? If so, keep reading.
1. Know Who You Are
One of the first things you will learn about craft beer fans is that they put quite a bit of value on identity. Regardless of if you call it branding or just presenting yourself in a specific light, the “personality” of your brand has a lot to do with your success (or lack thereof).
This is all because the product is often very personal. Beer drinkers all have their favorite beer. Some want to stick with what they know, while others are willing to try new, unique flavors. There are some who are even knowledgeable about the actual brewing process and will be as discerning about their beer, as 90s wine connoisseurs were about their wine.
These individuals know their porter from a stout and this is why it’s so important you remain authentic. Don’t ever try to be something you’re not. Your customers or potential customers will know.
You only get one shot at a first impression – don’t blow it!
2. Introduce Yourself on Social Media
One of the best ways to let people know who you are (once you have figured this out) is to use social media.
Use social media posts to show off your personality, to share your expertise and to explain the difference between a grumbler and a gooseneck – whatever you want.
Make sure to include keywords on all your social media posts, such as the name of your brewery, your location, and even specialty beer names. The more targeted you make your posts, the better.
3. Remember, Facebook is Your Brewery’s Friend
With Facebook, you have the ability to share up-to-date information about what’s going on with your brewery. This can be limited releases, special tastings or anything else.
When you are active on Facebook, you can remind people that you are there and that they should come to see you. You can also use Facebook Pay Per Click. This allows you to target your messages to a specific geographic area or to a certain demographic. This can help you achieve even better results.
4. Create Interactive Posts
While it’s great to post information on social media about events and news, there’s another way to utilize these platforms, too. You can create interactive posts.
Posts that encourage engagement, such as a poll for follower’s favorite beer, or a contest to name a new beer, make people want to engage and see what you have to offer.
If you want to make social media work for your brewery, you have to remain active on as many channels as you can. This will help build your brand and your business, and help you earn more profits in the long run.