Technology is continuing to break down the world’s borders at a blinding pace, meaning that it’s essential for businesses to keep up. What does this mean? Visitors from all over the world are navigating their way to your website, and you need to cater to them.
Let´s take a website that is specialized in selling, buying or renting houses abroad as an example, like www.immoabroad.com. Someone could be looking for properties in Spain from anywhere in Britain, France, Germany, and beyond. Though English is a common language you’re doing your potential customers a disservice if you automatically assume it’s a language they’re comfortable with.
The Importance of Translation
Having your web-page easily translatable into the language of whoever is visiting is something all businesses should do – much can be lost when someone is trying to view a page in their second or even third language. Not only is it a good thing to do for the sake of being considerate to your customers – think of the message that you’re sending.
When someone visits your website and sees a number of language options, you’re automatically giving them the impression that you’re a truly international business. It also builds trust with your potential clients.
Navigating the search process for a new property abroad can be a daunting task – do your website visitors a kindness and make sure your pages are easily translated into a variety of commonly spoken languages such as French, German, Dutch, etc. Doing so will open up your business to a wider pool of international customers.
Think About Conversion Rates
Just as all nations in the world don’t speak the same language visitors to your website from different parts of the world will be used to dealing with certain currencies. It’s a sound strategy on your part to ensure they can see all prices in their own currency.
If you get a visitor to your website from Britain, they may not immediately make the right connection with a price that’s in Euros. It can be so easily implemented into your website’s code to have different currency conversion options that you can’t afford not to do it. At the very least, you should consider having all of your prices available in pounds, euros, and dollars to account for the most common currencies your visitors will be used to using.
