Whether you are a brand new start-up company, or you’re an existing company that has been around for a while now, getting adequate exposure and making sure you get in front of the desired target market is a constant struggle. It’s a struggle that businesses of all sizes and in all industries face. In order to grow and be successful, you need to build your customer base, which means getting that all-important exposure thereby building brand recognition.
If you feel like your company is lacking in terms of exposure, and you want to reach out to a larger number of people and even branch out into different target markets, then these tips could be exactly what you need in order to meet your goals.
One way that you can increase company exposure is to use digital means to connect with people. Let’s face it, we live in a time where social media is all the rage, and people are on various social networks all day long. This presents a great opportunity for you to get that all-important exposure through blogging.
Blogging allows you to discuss topics of interest that will pull visitors to your site, and then lightly pepper in products, services, or topics that relate to what your company offers. Blogging also helps to create a strong reputation and could even start to set you apart as an expert in the field, which can lead to you carving out a niche for your company.
Attend Trade Shows
While trade shows may not be something you’ve given a lot of thought to, in reality, they can be a great way to connect with potential clients and customers. And it’s not just customers; you can also forge relationships with vendors, suppliers, and other partners thereby solidifying your business.
If you do plan to attend a trade show and rent a booth, be sure you’ve got marketing materials and some branded giveaways on hand. Take for instance these wholesale coffee mugs through Grey Fox Pottery that allow you to add your own logo and brand imagery to the cup. You’re giving people something useful, and each time they pick it up they will think of your company.
Hold a Contest or Giveaway
One sure-fire way to capture the attention of clients and customers is to hold a giveaway or contest. Not only will your existing ones take notice, but you’re bound to capture the attention of new clients. When advertising your contest, be sure to use traditional methods, as well as more modern marketing techniques such as digital marketing. Advertising the contest on networks such as Facebook, Instagram, and Twitter, and linking people back to your website is another wise approach.
It’s a Constant Battle
Remember, increasing the amount of exposure your company is currently getting isn’t just a one-time process. Rather, it is something that you will need to work on regularly. Staying consistent, employing a variety of techniques, and then tracking your results will help your company to reach its goals more effectively.