5 Reasons Video Marketing Makes Your Startup More Magnetic

The means of marketing are constantly evolving. Video marketing is one of the most effective ways to promote products and create buzz about your business.

This is especially helpful in startup companies. Since startups thrive on their own marketing techniques to boost their business, online video marketing is a must. It can present your startup in a unique way. Through video marketing, your startup can communicate tutorials, demonstrations, and company news. Here are the reasons why video marketing makes your startup personalized to your customers.

Consumers Enjoy Watching Videos

By utilizing video marketing, a startup company is already taking the extra step to reach out to a larger audience. Video marketing allows a company to appear more on social media feeds. If you create high quality video content, the likelihood of reposts, likes, and comments increases. More people are likely to share your videos if the content is new, relevant, and interesting. Social media users crave videos. They spend plenty of time scrolling on various platforms for something that is interesting or relevant to them. On top of that, it gives a personal connection to bring consumers that much closer to the brand itself.

Define Your Brand

A startup company’s brand is what makes it unique. By tailoring each video to the business’s brand, startups can express what makes them different from anyone else. This increases the understanding of your product. Videos can also give a stronger impression of your brand. It offers a content marketing medium where you can easily share stories about how the company got started, the recent successes, and bumps along the way. Additionally, you will have a platform that allows you to reinforce everything that the company stands for.

Create an Authentic Connection

Video marketing gives a chance to connect a brand name to a face. Be authentic about why your startup is important to you. Show what makes you different than other brands.  According to OneFloorUp.com, a video production team in Denver, “You can address your followers in video marketing to show that they are appreciated. When people talk about the things they are passionate about, people listen.

A startup is no different. If it’s your startup, it could help to get on a video and show your face to customers. This makes a real, authentic connection. It makes them more likely to trust you, especially if you have something engaging to say. Certainly, video marketing can put a face to your brand.”

Increases Access to Your Audience

With so many customers on their phones, videos are preferred by mobile users. This will give you an increased engagement as people like to watch videos on the go. Moreover, as more people are on their phones, they will have direct access to your videos on platforms like YouTube, Facebook, and Instagram. You have the potential to serve a rapidly growing audience. They are much more likely to pay attention to video content when they are on a mobile device. When you create branded video content, you can engage a new audience while you continuously grow your startup’s following.

Create Demand for Product And Services

When you have a strong online presence, your video marketing can lead to a direct return on investment through product and service sales. You can produce videos directly about your product, included various use cases or applications. Sometimes, customers aren’t aware of how useful your products or services can be. Secondly, your videos can focus on solving problems in your industry. Or, they could give relevant information that demonstrates your startup’s authority in the field. With so many ways to create engaging content, video marketing is one of the best methods for generating demand and sales.

Customers are more educated and aware than ever before. They prefer to do business with startups and companies that they believe in. If they can relate to your mission, values, and overall culture, they are much more likely to become a lifelong customer. Using video marketing, you can communicate that connection with your audience.

Customers love watching videos, to begin with. Give them some videos that will engage them while also defining what your startup’s brand stands for. If possible, get in front of the camera and create an authentic connection. Your videos will make you increasingly accessible to mobile users. Moreover, it will go over an ROI with increased demand for products and services. These are some of the best reasons to use video marketing to make your startup more personable.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan