A lot of people think that branding is meant for large corporations that want to reach their target demographic on a national or global level. However, local businesses can benefit from branding just as well granted they take the right decisions and devise a well-thought-out strategy.
The following are the top 6 ways you can go about creating a strong brand for your local business that can give a boost to its revenue and sales:
1. Defining Your Brand Properly
To make your local brand powerful, you must first find out the things that make it special for the community. What are the problems that the local people are facing and how does your business solve them? You may also want to find out if you are solving your customers’ real problems. Only when you have a clear idea of your company’s significance in the community, you can lay a strong foundation for your business to build upon.
2. Creating Branding Materials
Branding involves a variety of physical and tangible elements. However, most of these involve the use of a company logo.
If you believe that small businesses don’t need a company logo, then you will be surprised to know that it’s nothing but a big misconception. If anything, you can benefit the most when you are a local business. This is because you have limited competition and most small businesses don’t really make an effort to establish credibility through solid marketing and branding. So, creating a premium logo can show that you are serious about your business and have big plans for it. Besides, you can create a logo easily at a ridiculously small price by using an online logo designer, especially one that uses automation.
There are various places where you can use your company logo including your website, newsletters, local advertisements, business cards, and office stationery that includes invoices, pens, stamps, etc.
3. Becoming Active in the Community
Local events, when done right can do wonders for a small business. After all, the benefits of local event marketing are many, which include:
- Free publicity and coverage in local news
- Increased foot traffic which means increased sales
- Quality content for your social media profiles and blogs
Some of the best events that you can organize for your business include free workshops, seminars, and fun contests. However, irrespective of what you choose, keep the following things in mind:
- When planning the event, think of it as an opportunity for building relationships with your customers. So, instead of focusing on sales, you should aim toward developing strong connections with the public.
- Plan the event carefully. When picking the date, make sure that it doesn’t clash with other major events in your area. In the same way, pick a location that’s easily accessible to your target audience and likely to receive high foot traffic.
- It can be a good idea to partner with other local businesses in a way that it’s a “win-win” event for all. Strategic partnerships can make event management a lot easier and also make it possible to organize a show that is much bigger than it’s possible with just your efforts.
If you don’t want to do the legwork and seek a relatively easier path, then you can simply sponsor other local events in which your brand presence is relevant. All you have to do is stay up to date with the latest news and trends in your area and strike a deal when a good opportunity presents itself.
4. Designing Professional Business Cards
Business cards are one of the most important branding tools for today’s entrepreneurs. They are especially useful for local businesses as they benefit a lot from word-of-mouth marketing. Besides, local businesses frequently interact with the local vendors and prospects for which offline marketing tools like business cards are simply perfect.
5. Advertising in Local Publications
There is nothing wrong with making use of traditional marketing channels such as local radio, magazines, and newspapers. These are easily affordable and can cover a sizeable portion of the local population. However, don’t advertise where your target demographic doesn’t exist. If you are a local bakery, then it doesn’t make sense to advertise in a healthy food magazine.
6. Keeping it Local
Your branding efforts won’t get the desired results if you try to mimic the big corporates that have different agendas and different levels of market penetration. So, experiment with as many branding tactics as you want but ensure that you stay true to your roots and market your business around the values and traditions of your particular area. That’s one of the most important things you should remember at all times.
This is the era of entrepreneurship and innovation. As more and more people are quitting their mundane and unfulfilling jobs to launch their own businesses, the importance of branding has increased more than ever. So, if you want to tap into the full potential of your local business, be sure to apply the information shared above. You are sure to observe a huge difference. Good luck!