Is there anyone who never heard the famous “one picture is worth a thousand words” before? It’s actually true: there are lots of situations when, no matter how sharp your tongue might get, it simply cannot overthrow your eyes. Still, words in content carry weight and no picture can fully deliver the feedback we count on unless the observers are able to explicitly communicate it.
No matter which one tops our list, both visual and verbal components need to be present if we want to really get our point across.
Image vs. Words Inside Your Content?
In professional contexts, balancing the two becomes particularly important, even more so when we are talking about business websites. Common sense dictates that one cannot fill entire web pages with images alone and expect to have their message clearly transmitted. Using some images, or presentation movies, together with 300-500 words texts seems to be the perfect formula.
Of course, one can go further and upload lengthy content while trying different keyword variations, in order to attract more diverse audiences. A word of caution though – it’s not the quantity but the quality of your website’s content that matters most, so work to provide relevant information (in an attractive format) at all times.
The Foundation of Business Differentiation
In a business world where being unique has become half the battle, filling your website’s pages with platitudes and boring rubble will only get you a step closer to the ‘out of commission’ situation. You will, however, ‘manage’ to turn your competitors into quite happy campers – does it sound like something you’d like to try?
The simple bottom line is this: website content acts as a preface to your conversation with potential, real-world customers. If they find nothing to anchor their interest, they will not hesitate to leave; keep in mind that attention spans are in very short supply these days.
There’s yet another difficulty you need to overcome: despite their design props and interactive functionalities, websites are seen as mere intermediaries; lifeless expressions of their creators – that’s not exactly stimulating communication. But modern marketing approaches rely on webinars and/or video presentations to remove this obstacle and consolidate brand recognition.
In order to achieve this, an engaging website remains the first, essential step. If its content is convincing, the business gets additional trust points; if not, chances are you’ll keep missing revenue opportunities.
Efficiency Conversion
A number of studies have shown that almost 80% of the consumers take their time to browse through a company’s website content before making any commercial decision (i.e. buying items, subscribing to sales newsletters, etc.). This is why, digital marketers recommend that each web page is populated with authentic, high-quality content – “good narrative translates to even better money” as they say.
Though first visits might not immediately convert to sales, pertinent content encourages return traffic which leads to the same outcome, eventually. And, there’s a cherry on top too: relevant, the information does not have an expiration date so, the higher your effort to generate excellent content, the longer you will be able to capitalize on the fruit of your labor. You’ll also gain extra time to create other resourceful pieces of content – the ‘win-win’ scenario in action.
People are typically gregarious beings and, every time they find something they like, they tend to spread the word around. It may not seem like a necessarily profitable media to focus on and you’d be right to think so.
However, by flexing your writing muscles to create and share insightful opinions, thoughts, or ideas you could very well see your content go “viral”. Such status will add significantly to your website’s SEO strategy and help with your ideal ranking objective.
Think and Plan For the Long Run
When you start piecing together your website’s content, always remember that you can (and definitely should) use it to make your brand a memorable experience for all potential audiences. High-quality information creates the premises for authority and, consequently, trust.
Spending time to get it right is not only good marketing but an important part of your customized business plan blueprint as well. With so many critical factors at stake, know that it’s uninspired and unwise to start cutting (content) corners along the way.
Conclusion
No two businesses are completely alike and customers will always notice the differentiators. By making it possible for them to associate quality tags such as “higher quality”, “better prices/service” or ‘faster results’ to your products, you will actively pave a clear road for business repeat and returns.
