The trickiest and most challenging part of running a website is search engine optimization (SEO). The way other search engines and Google rank your website changes all the time.
To stay on top of your competition, you need to keep up with the changing SEO developments.
Ways to Improve your site’s ranking (SEO)
1. Content quality
Site traffic is directly linked to good quality content created for your intended user. Quality content increases site traffic. Therefore, specific keyword phrases need to be identified and targeted for your page. Keywords are the phrases that a reader will type when they are searching for a particular page.
Once recognized, the keyword phrase needs to be repeated a few times throughout your page (in the opening and closing paragraphs and a few times throughout the remaining content, depending on the length of the material). Tools such as heading tags, bold or italics must be used to highlight these phrases, but it’s important not to overdo it.
2. Update content regularly
Regularly updated content is one of the best tools to keep a site relevant. Remember to keep it fresh.
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3. Metadata
Title Metadata: The most critical metadata on your page is displayed in the titles at the top line of a browser window as well as the headline within search engine results.
Description metadata: You can think of it as your site’s window display. This metadata is the textual description of what is contained within your page. The goal with this metadata is to encourage people to enter the site.
Keyword metadata: This metadata is usually not used to tabulate search engine rankings. However, it wouldn’t hurt to add keyword phrases into your keyword metadata. Try to keep it 6-8 phrases with each phrase containing 1-4 words.
4. Link-worthy site
Try to focus on creating links that are relevant within the text. Instead of “click here”, rather make use of the name of a destination. For example, writing “Dallas injury lawyers” contains keywords that will enhance your search rankings as well as the ranking of the page that you are linking to. “Click here” has no search engine value except for the attached URL.
5. Make use of alt tags
Alt tags, also known as alternative text, image descriptions or alternative text, are essential components of using images in any webpage or document.
Always describe your video or visual content by making use of alt tags. Alt tags allow search engines to locate your page which is essential for those that make use of text-only browsers or screen readers.
The most well-known uses for alt tags are:
- Screen readers speak the ALT tag of an image for users who can’t see.
- All tags boost search engine rankings and can assist with displaying a website’s images in the Google search results.
- If an image is unable to upload due to a network or IT error, the ALT tag displays instead.
