How Affiliate Marketing Can Help Grow Your Business and Revenue

Whether or not you’ve embraced affiliate marketing before, it is such a widespread and potentially lucrative business model, you may well have considered investigating the possibilities. Like many e-commerce enterprises, its success is down to the basic premise being so straightforward. Retailers pay commission on the sale of their products, assuming marketers devote time and energy to driving traffic through their own websites.

Prior to signing up to an affiliate program, it might be worthwhile looking into a cost-per-action network such as to gain an insight into how to manage those all-important links to the affiliate’s purchase pages. Here are various pointers towards helping your business to expand through affiliate marketing.

Choosing a product

Signing up to an appropriate affiliate marketing program can certainly help your business grow, provided you choose the right product. There are two principal ways to proceed, each with its own merits. You can opt for products which are popular. By doing a decent amount of market research you can ascertain which items are proven bestsellers. The issue you have to be wary of is whether or not they are shifting simply because they are currently ‘on trend.’

The second way to go is to opt for niche products; probably your best option. Popular products can be extremely competitive, whereas if you choose something less obvious, but which have a loyal and engaged customer base, you might well have the best chance of carving out a slice of the action.

Signing up to a respected affiliate

If you sign up to a respected affiliate you should be able to reap the benefits of promoting top-notch products. The problem with some retail organizations is their relationship with marketers can be less than transparent. At any point, they could decide to pull the plug on items. Another gripe amongst marketers is having to constantly chase up less reputable retailers for outstanding commission payments.

Concentrate on your content

Your business will grow if you devote a lot of attention to your web content. It is this aspect of affiliate marketing, rather than the hyperlinks you receive from the retailers, which is of vital importance. You don’t want to be seen by potential customers as some kind of glorified salesperson. It is far more advisable to gain a reputation as the ‘go to’ website for a particular product and you could do this by writing completely in gauging web content rather than wholly relying on links.

Harness social media

In considering how to maximize your profit margins, it is always worth considering social media. Here is a ready-made customer base, consisting of contacts who are connecting with what you have to say on a regular basis. You can promote your products on your website but you can also invite your readership to share reviews and to spread the news about whatever it is you are endorsing. This can trigger a domino effect as people share these articles on their own social media platforms.

Analyze your customer base

Finally, it is always worthwhile keeping on top of your customers and analyzing what draws them to your website, and from where. There is a wide range of software which is available which can analyze your web traffic. In this way, you can examine if there are particular pages which are most viewed, the country of origin of your customers, the types of search engine they are using, and the time when user visits are most prevalent. You can take all this information on board as you work out your development strategy going forward.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan