Why You Should Outsource Your Telemarketing

In a digital age, telemarketing still holds strong, especially in a B2B environment. For many, telemarketing is a last-ditch effort to generate leads and entice someone to buy a product or service. For those who think strategically, it can be an effective way to remind people about your business and build a rapport.

Unfortunately, effective telemarketing takes time and planning to execute effectively. Here are some compelling reasons why you should outsource your telemarketing.


Focus on Your Retention Strategy

Telemarketing isn’t just about selling products and making cold calls. It’s also an effective way to get past customers back through your doors and keep them interested. By outsourcing your telemarketing to a skilled provider– try Ameridial’s outbound call center— you ensure that previous customers’ are being pursued while you focus on attracting new ones.

Consider a gym franchise with a list of previous members. With so many entrepreneurs focusing on email and digital marketing, receiving a phone call from a human may be the thing that gets their attention. Having your outsourced telemarketer call to offer a returning members deal could greatly improve their monthly membership roster. As finding new customers is significantly more expensive than retaining previous buyers, it’s important to circle back to this group of individuals.

Effective Time Management

Effective time management is one of the most challenging aspects of being the owner of a growing business. If an entrepreneur has too many balls in the air, they will inevitably start to fall. That’s why automation and outsourcing have become strong parts of the entrepreneur’s toolbox.

Outsourcing your telemarketing, whether it be inbound or outbound calls, frees up time for your main employees to focus on the daily operations of the business. Rather than answering questions about products or tracking orders, they can focus on shipping new products, closing transactions, and pursuing new leads to help your business grow and thrive.

Leave it to the Experts

Sales and telemarketing aren’t just a job; they’re a skill set. For conversions to be high, you need people who know what to do, what to say, and how to say it. Outsourcing your telemarketing efforts means that you’re hiring someone who’s focus every day is calling and making sales or dealing with inbound calls.

There are many aspects of a business that an entrepreneur can handle his or herself, which will vary depending on their experience levels. However, just because they can handle it, doesn’t mean they should. The time and effort it takes to complete these tasks could be more expensive in terms of the opportunity cost than it would be to outsource, in addition to being the opposite of effective time management.


One of the main benefits of outsourcing any service is flexibility. You may not require a full-time salesperson or someone to handle customer service calls. Perhaps your business is seasonal, with fluctuations during the summer months and holidays. An example would be a self-employed travel agent who is inundated with sales opportunities during the winter months but hears crickets during the fall.

Outsource your telemarketing efforts to an agency that offers flexible payment and service structures to find something that suits your business. They will often provide a quote based on your specific needs or have packages to choose from with various inclusions.

Team vs. Individual

Hiring a team with collective years of experience through outsourced telemarketing makes more sense than hiring a single in-house individual to handle everything. Additionally, using those resources to hire an in-house person to handle your telemarketer restricts your resources, so you may be unable to hire anyone else.

There’s a lot to be said for having great salespeople in-house, but as an entrepreneur, you need to be thinking five steps ahead at all times. Outsource your telemarketing to see an improved ROI and strong lead conversion rate.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan