SEO is always changing, and SEO marketers will still be on the lookout for how to tackle the next set of trends. Well, Google has some pretty big changes coming, and these SEO trends will take over after the new year!
Mobile is What Matters – You May Need to Update Your Theme
Where before you might get away with having an ugly mobile page, that won’t do anymore. You’ll need to but your mobile-first index as a priority. The mobile version may even come to have themes that specialize in the optimizing the mobile Not that the desktop version won’t matter anymore, just that it’ll be taking a back seat when it comes to ranking. The mobile version will be the primary ranking decision for Google in 2019.
UX and Page Speed – Increasing Your Speed is More Important Than Ever
As always, people leave sites that take too long to load, and the UX or user experience is taking a higher priority than it ever has before. Finally, on par with optimization, speed is the new metric for Google rankings. The factor that’s affecting everyone is how Google is determining page speed and what this speed score means. The speed score will generate based on the Chrome User Experience Report with logs each site’s performance in a giant database.
The giant database will then catalogue your page speeds, and a continued slow page speed will affect your SERP position. However, the likelihood of dropping from page one to page two in search results is relatively low.
To improve UX and page speed, you’ll need to limit the extras you have on your pages. SEO content marketing can play a significant role in the user experience. Ensure that your content is meaningful.
Brand Mentions Will Affect Your Rankings – Engagement is Critical
Google is paying attention to when other people mention your brand online and whether it’s a good or bad statement too. SEO tactics will need to address public complaints quickly and resolve a customer’s problem immediately. Google is in the early stages of putting its Search Quality Guidelines into use to help your reputation affect your ranking.
Ideally, you need to start building your engagement from within and keep a close eye on your social media. You’ll want to build links that last, both internal and external. Then you’ll need to promptly respond, with a full resolution in mind to comments on any of your company’s pages. In the long run, this new SEO tactic of homing in on engagement and making it a priority will pay off for your SEO campaigns, and your branding as a whole. Overall, it’s a win-win-win scenario!
Optimize for Amazon SEO
Until recently, Google reigned supreme in SEO, but Amazon has created their own algorithm for Amazon.com, and that means that if you sell anything on Amazon, you need to rethink your strategy. But Amazon pages will still rank appropriately through Google searches, so how can you manage 2 different SEO algorithms and creating quality content? Well, thankfully you have the keyword research tool from Google and the Amazon keyword research tool called Rank Tracker. These 2 tools will help set up your SEO planning throughout 2019!
