A board-certified plastic surgeon, Dr. Briggs E. Cook is also a well-known visionary in the field of facial and eye surgery. Born in Greensboro, North Carolina, he was tremendously active as a child. He spent much of his time wakeboarding, mountain biking, golfing and water skiing.
Dr. Cook still enjoys participating in these activities in his spare time. His greatest ambition is helping individuals in not only looking better but feeling better about themselves. He is often asked how he achieved such success in the healthcare industry. Here is how he got to where he is today.
Focused on Education
Prior to becoming the founder of Pure Facial Plastic Surgery and MedSpa, Dr. Cook placed heavy emphasis on education. In 1989, he graduated from Duke University with a Chemistry degree. He subsequently attended the prestigious John Hopkins University School of Medicine where, in 1995, he graduated with his degree to practice medicine. Throughout various internships and a residency at the renowned Mayo Clinic, Dr. Briggs Cook acquired a set of skills that assisted him in effectively treating hundreds of patients. Being among the most prominent in his practice, he keeps on enriching his resume with innovative treatments and cosmetic procedures.
Saw a Need for Eye and Facial Plastic Surgery in the Charlotte, NC Area
Dr. Briggs E. Cook saw the need for a medical facility that specializes in eye and facial plastics in Charlotte and as such, he decided to open his practice, Pure Facial Plastics, in that area. The wide range of services he offers includes MedSpa, facials and injectables, facelift (QuickLift™), Pure Hair Restoration, and eyelid surgery.
His Pure Hair Restoration service is one of the most popular procedures he performs. This is largely because it is permanent and risk-free. In addition, in the states of North Carolina and South Carolina, Pure Hair Restoration is the only practice that uses the ARTAS Robotic System to perform hair restoration. This system is the most precise and technically-advanced available.
Blepharoplasty, which is more commonly referred to as eyelid surgery, involves any procedure that assists in correcting disfigurations or defects of the eyelids. This is another popular procedure carried out at Pure Facial Plastics. The reasons individuals opt to undergo this surgery vary widely. For some, it is for the aesthetic purpose to enhance their appearance. Others do it to correct medical conditions like disrupted vision or eyelids that turn in or out, which require the surgery to fix the problem. The procedure can be done using a scalpel or laser; with the increasing popularity of laser treatments nowadays, scalpel surgeries are not as common anymore.
Built Relationships with Patients
Dr. Briggs Cook grew his business organically by building strong relationships with his patients. In 2018, the American Plastic Surgeons Institute ranked him among the 10 Best Plastic Surgeons for Patient Satisfaction. There is fierce competition for inclusion in this category and this is because an official nomination is required of all surgeons and it must come by way of the American Plastic Surgeons Institute, fellow surgeons, and patients on whom surgeries were carried out. It also requires the highest level of professionalism.
