The process of building a strong brand of professional services is not merely about developing an impeccable image and flawless reputation.
The market is subject to turbulent conditions and the competition never sleeps, hence the above-mentioned elements are never enough to achieve the desired business goals of your company.
To maintain current status quo (or excellent reputation of the services delivered), specific methods need to be implemented. The more visible and recognizable your brand is, the easier it is to keep your services in mind next time around, and your customers will work with you more willingly. By enforcing these five rules, your brand will quickly achieve such effects.
1.Strengthening the material elements of your company
Businesses tend to spend most of their budget on marketing activities, in particular advertising. Traditional advertising campaigns, although they provide visibility on the market, are at the same time deprived of the function that strengthens the company’s reputation. One of the elements that effectively build the brand fit into this place: your unique message embedded in an outside product.
There are many options available; however, we suggest choosing something of practical and promotional value, such as your company’s very own custom koozie of various colors, shapes, and messages – a sleeve that thermally insulates a beverage.
Material elements of the image include logo, company paper, e-mail footer, fonts allowed in marketing materials prepared internally and by external graphic designers, colors, graphics acceptable in printed materials and on the website, photos, specimen offers, presentations, envelopes, business cards, garments marketing materials or gadgets.
Your logo will fit perfectly on our customizable Koozie that you, your employees, and your customers can proudly use. You should also look at the larger elements of corporate identity, ie the building in which the office is located, its surroundings, parking signage, interior design – especially the conference rooms – reception facilities as well as the appearance of employees.
Everything is the reflection of your image. The company’s most-accessible showcase is its website. It is therefore important to ensure that its appearance is not outdated, and that the content is clear, transparent and, above all, consistent and understandable to the recipients.
2. Strengthening relationships
Invest in activities that serve to build relationships with potential clients and maintain good relations with existing ones.
Companies often forget how valuable their current customers are, they do not remember to take care of them and concentrate solely on acquiring new prospects.
However, you can not forget about those clients that you have already successfully acquired and you should plan actions through which will show that they are significant. A good starting point will be to conduct a customer satisfaction survey, which should be repeated once a year.
Thanks to this research, you will find out what customers value most and what could be improved in your products, services, cooperation, etc. The results of the study will be the basis for taking appropriate action.
It’s worth planning special activities that will distinguish your loyal clients, such as, for example, theater tickets, invitations to dinner, funding specialist training, organizing the integration evening of selected clients and top management tailored to the client’s culture.
You can’t forget about Holiday cards and gifts, such as personally crafter Koozie; it is also worth remembering events important for the client, such as its round anniversary on the market, receiving industry awards, and sending wishes. Customers will remember even small but nice gestures for a long time.
3. Strengthen your sales
A strong brand facilitates the sale of services and product, and all activities aimed at building the image of the company directly or indirectly affect sales.
The most common sales activities include marketing and sales campaigns promoting a specific product or service and targeted at specific groups of customers. Increasingly, such campaigns are carried out in social media, but at the same time they also function in the form of e-mailing or are even carried out by telephone. It is worth mentioning SEO (search engine optimization), through which you can position key or new services or products.
Remember that selected keywords should be correlated with the strategy of product and service development and sales. For the purposes of SEO, it is worth employing a company that specializes in it, because proper design of activities related to positioning is not one of the simplest tasks.