Many years back, you may have enjoyed preparing meals and bringing lunch to work. However, in present days, where the demands of your jobs and the busy schedule have made cooking a luxury, meal delivery businesses have gained widespread popularity. More and more people are drawn towards meal delivery subscriptions, mainly for its convenience. Additionally, food delivery businesses usually offer home-cooked meals, which are healthier options than what their fast food and restaurant delivery counterparts provide.
If you’re looking to be an entrepreneur this year, one great idea is to start a food delivery business from home. Here how you can do it:
1. Research your target market first
Like any other business, you must also start with researching your target market. Determine what it is that your target market would like to have for their meals. Study also the locality in which your target market is situated. For example:
- If your target market is the students of a nearby university, you may want to focus more on light and heavy snacks.
- If your target market is the employees of an adjacent office building, you may want to offer healthy lunch meals and snacks similar to SnackNation healthy office snacks.
- If your target market is the residents of a residential building, then you may want to consider their meal needs, such as if they have kids or not.
When you customize your meals according to what your target market needs, you can ensure that you will have a constant following of orders for meal deliveries. When you research your market’s food needs, you can keep them happy and satisfied with the price that they pay for convenience.
2. Prepare your needed materials
The great thing about a food delivery business is that you don’t need to have a significant amount of capital to start with. You don’t even have to purchase a lot of materials or appliances and utensils. Most of the utensils that you will need for your meal preparations are already found in your home. You may need only the following:
- Plastic or cardboard meal containers and utensils for delivery.
- Big pots and pans that allow you to cook meals in large batches.
- Big food containers where you store your food after cooking them.
3. Develop a marketing strategy
Every business always needs a marketing strategy, and your food delivery business should be no exception. You should have a marketing strategy to determine how to reach your target market effectively, especially if you’re still starting in the business.
Your marketing strategy can focus on the following:
- Word of mouth by neighbors and friends
- Digital marketing through social media, such a Facebook and Instagram page
- Leaving flyers and posters in nearby offices, schools, or residential areas
4. Create a business and a meal plan
Even though you’re only starting a small business, a business plan is a must. Along with this business plan is a meal plan for every week. When you have a business plan, you can foresee if your food delivery business will indeed have a return or if you will merely be getting a break-even amount. Included in your business plan should be the following:
- Cost of selling each pack of food, per meal and per location
- Grocery list and cost of each ingredient
- Other necessary costs, such as gas, electricity, and labor
- Labor expense for your staff if you need one, such as a part-time assistant for delivery and cooking
With a weekly business and meal plan, you’ll also be able to compare your returns each day, to determine if you may be going negative or if there’s still a continuous opportunity for growth.
5. Accomplish your licenses and permits
It’s essential for you to apply for all your licenses and permits, which include the following:
- Business permits
- Tax payments
- Sanitary permits
- Food handling seminar and permits
Unfortunately, many businesses don’t comply with the requirements just because they’re operating from their homes. The advantage of having all your license and permits ready is that your customers will trust you more as you’re a legit business and you avoid legal troubles that can affect your business.
A food delivery business is the perfect business option for those who prefer or may need to work from home, such as stay-at-home mothers. The same also holds true if you leave near the central business district, where the nearby offices are your possible market. Keep all these steps and tricks in mind as you get started on your food delivery business from home.