Hey Mr. Ofir Eyal Bar, Welcome To Bloggers Ideas, please share your brief intro to the audience and how you got started in the real estate and investing communities?
Hi, and thank you for having me! I’m excited to be here!
I’ve always had an interest in real property. Even from a young age, I was infatuated with the evolution of design from what we have left from ancient Egypt to the modern styles that we see in some of the world’s largest cities today.
When choosing a professional direction, I knew that this had to be part of it. I also knew that I wanted to be in an industry that provided me with the opportunity to earn a substantial income while doing what I love. Investing seemed to be the right fit, and I ran with it.
Today, I own several properties around the world. I even have a few mines in Africa that have proven to be strong investment moves.
Where Did Internet Marketing Come Into Play, Mr. Bar?
The world is changing, and I noticed that quite a while ago. The internet was originally a source of information, but today, it’s so much more. It runs the systems that keep us healthy, provides income opportunities, and can be an incredible aide in the growth of any business.
Seeing that the internet would play such a strong role in our culture, I was an early adopter in terms of internet marketing techniques. This has helped greatly when it comes to not only the various businesses that I’m involved in, but also my real estate activities. In fact, real estate tech is big business these days.
For example, so much of internet marketing is understanding how to use the internet to find the things that you need in the first place. Understanding the deep research that can be done. This has helped when it comes to finding strong investment opportunities. Then, when it’s time to sell, internet marketing gives me access to a large audience that just can’t be found elsewhere.
That’s Interesting Ofir. So, what websites are included in your strategy when you sell an investment property?
This is a tough question to answer. The truth of the matter is that it all depends on what type of investment property it is that I’m selling. For example, if I want to sell a house, I might use everything from CraigsList to Realtor.com, Trulia or a host of others.
On the other hand, there are niche investments in the real estate space. One of these might be raw land. When selling raw land, I will use the obvious choice, CraigsList, but I’ll likely also list the investment property for sale on LandWatch.com, Land and Farm, and other niche websites.
In fact, I think that this question brings about an important discussion in and of itself, and that’s the targeted marketing discussion. I have found that when marketing online, I see far higher levels of success when I pay close attention to the audience that I am marketing to. This is true in real estate and in any other industry.
How do you go about targeting your marketing efforts, Mr. Bar?
I think the big key is to make sure that you know who your audience is. For example, if you’re selling shingles, you’re not going to want to target your efforts to dentists. Of course, this is a very obvious example.
However, when you start to pay close attention to your audience, you’ll start to see that there are subcultures within cultures, so to speak. Once you know which subculture is most likely to buy your products or services at the right price, it’s time to start targeting them.
To do so, I like to go where that audience is. As mentioned above, when selling raw land, I go to niche websites that tailor their services to the audience that is most likely to purchase raw land. However, if you’re a stock news website, you may want to look at StockTwits as a marketing option. Nonetheless, once you know where your audience is, targeting them becomes a relatively simple concept.
Thank you for joining us and sharing your insights, Ofir.
It was my pleasure, thank you for having me!