Today, apps are something that many people couldn’t live without – and there’s an app for everything. Whether you’re catching up with friends on social media, shopping for groceries, saving money, entertaining yourself with a game or a movie, or looking for a new outfit, you’ll find an app that provides you with just what you need.
For small business owners, developing an app for their company can be a huge stepping stone for growth and development. Here are just some of the best reasons why investing in an app can be so worthwhile.
1. Improve Customer Experience
One of the main reasons to develop an app is that it will drastically improve the customer experience. A well-designed and developed app from Appetiser will make it easier for your customers to find exactly what they need from your brand at any time, from a handy place that’s always available on their smartphone or tablet. Using an app is always superior to using a mobile-friendly website since it’s easier to save progress and customise the experience to each user compared with those using a browser.
2. Boost Marketing Efforts
Marketing your small business should be a top priority and with an app, this can be easier than ever. Not only does your apps constant presence on their smartphone or tablet serve as a regular reminder of your brand for your customers, but you can also send push notifications to ensure that they are the first to know about any new promotions, deals, offers, products, updates and anything else. Push notifications are often a much better choice than email when it comes to keeping your customers in the loop, as you can be sure they’ll get the notification straight to their device and it won’t get lost in spam.
3. Personalise the Experience
Today, there’s a massively increased importance for a personalised user experience, particularly when it comes to e-commerce. Customers have so much choice when it comes to online shopping options, so it makes sense for them to prefer brands who go that extra mile in making sure that they get to know their customers, understand their preferences, and know what to expect from them.
With a smartphone app, it’s easier to encourage your customers to make a personal online account and as a result, this gives you a better understanding of what they do when they visit your online store. Which products do they look at? What are they searching for? Are there any items that they will frequently buy together? Asking and finding the answers to all of these questions and more will help you get to know your customer base and provide a more personal shopping experience for them.
4. Keep Up With the Market
When it comes to your reputation as a small business, customers will understand that you might not offer exactly the same as the massive global companies. But on the other hand, they may not be so forgiving if you refuse to stay up to date with trends that you could afford to be on top of. In the digital world, having a mobile app is becoming more and more of a requirement compared to a luxury. And, having one will show both your existing and potential customers that you are a modern brand that understands their needs and is ready to compete with the big brands. And, don’t forget that if your business is in an industry where your competitors have been slow to adopt the idea of developing an app, this will give you a competitive edge.
5. Generate Additional Sales
Last but not least, an app can be just what you need to generate additional sales and give your business a boost. Thanks to global success stories such as Amazon, more and more people now prefer shopping from apps for their convenience, ease of use, and personalised experience. Which means that as a business, you could be losing out on potentially massive sale numbers by not having an app for your brand.
Mobile apps encourage additional sales in several different ways. Firstly, because people carry their mobile devices everywhere, it’s easier to encourage repeat orders on the go from your customers when using an app. They’re much simpler to access and navigate compared to a website, which again encourages customers to come back and make more purchases. And, simply having your mobile app downloaded to their device provides customers with additional convenience; they’re more likely to simply use the app that they already have compared to searching for a new website to buy from.
Today, there’s an app for everything – so why not make sure that there’s an app for your business, too! A mobile application for your brand helps you build a stronger connection with your customers, improve your reputation, and boost sales.
