Unless you’ve had your head stuck in the sand, you know that social media has taken over the world. You need to use different social media apps to manage your presence on social media.
Many companies have quickly realized the power of social media for building their brands. And yet, many still haven’t fully taken advantage of top social media sites. Why is this? Perhaps it’s a simple matter of resistance to change or ignorance to the power of top social media platforms.
In this article, we take a look at 7 of the best social media apps that you should be using to increase brand awareness. Keep reading to learn everything you need to know.
1. Instagram
With one billion monthly average users, Instagram is one of the most powerful social media platforms on the planet. This app enables users to share photos and videos with followers, and even post live videos.
As a company, it’s vital to establish an Instagram business profile in order to maximize brand awareness. This provides you with useful analytics, as well as the ability to use third-party tools for scheduling your Instagram posts.
2. YouTube
YouTube is another app that provides access to nearly two billion monthly average users. Building brand awareness relies on creating a YouTube channel that enables you upload videos and engage with subscribers.
3. Facebook
Facebook remains the most powerful social media platform in the world.
With more than two billion people using this app each month, the potential for engaging with followers is limitless. More than 6 million advertisers have already discovered the power of Facebook’s massive reach and use it to expand their social media presence.
4. Twitter
Twitter is great for engaging customers and building brand awareness. It’s simple to use, with an emphasis on real-time information and breaking news. With more than 335 million monthly average users, this is a tool that no company can afford to ignore.
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5. Snapchat
Snapchat has 255 million monthly average uses, but focuses primarily on sharing pics and short videos between friends. This social media format is especially popular with millennials and younger demographics.
6. Pinterest
Pinterest is a social media platform that enables users to discover new stuff and get inspired by posts from other users.
This is an ideal app for establishing your brand and exposing it to much-desired eyeballs. With more than 250 million monthly average users, Pinterest is among the most powerful platforms for influencing purchasing choices.
7. LinkedIn
The final social media platform on our list is LinkedIn. This site has rapidly evolved from a platform primary for professionals to a social media destination where users can network and share a wide range of content.
LinkedIn has 294 million monthly average users and has established itself as a place that businesses can use to attract top talent.
The Best Social Media Apps for Your Business
In the past decade, social media has radically changed the way many companies engage with customers and the general public. This list of the best social media apps can help your company choose which platforms can serve your needs.
Remember, the more you know about social media the quicker you can give your business a competitive edge.
Be sure to check out our blog for more useful information for your business.
