Tap Into The Black Box- Your Customers’ Mind: Business Hacks

customers mind

Customers are undoubtedly the most important link in the selling chain. Considering the competition in the market, you need to prioritize them to ensure that they choose your offerings over those of the others. Giving them exactly what they want is the key. You will be able to win them over only if you are able to comprehend what they want and align the offerings accordingly. The biggest challenge, however, is to understand their expectations in the first place.

Unfortunately, though, the customer’s mind is like a black box that needs to be decoded before doing anything else. The dynamics of the market landscape makes things even tougher because expectations change continuously. Sales people and managers usually struggle with the job, though it becomes easy if you take the right approach. Here are some proven business hacks that can be used to tap into your customers’ mind and use the insights to your advantage.

Build a buyer persona

The foremost and perhaps the most critical step for tapping into their mind is to build a buyer persona. Essentially, this refers to the identification of target customers by knowing their preferences, behavior, and demographics. While direct surveys can give you lots of answers, you cannot ignore their online behavior in terms of product searches, browsing history, demographic data and more.

This is made possible by online tracking tools that keep track of the user behavior on the online selling channels. Once you have enough information at one place, you can create a persona of an average buyer and understand what they expect from your offerings. Accordingly, you can realign your product, service, or pricing, as the need may be.

Know their pain points

Knowing the expectations of your target audience alone will not do the trick. You need to establish their pain points as well. The idea is to address these pain points with your product or service, which gives them the reason to become your customers in the first place. Your product and marketing strategies need to be based on the intention of solving their problems rather than just selling to them.

For example, you can use a social media monitoring tool to comprehend the key challenges faced by your target audience (which they probably discuss on social media) and the kind of products they look for to resolve these challenges. Empathizing with their problems and giving them what they want even without asking is the secret to tapping their minds successfully and winning them over.

Encourage them to speak up

When it comes to adjudging someone’s intentions, nothing works better than simply engaging with them and encouraging them to speak up. Communicate with your customers, both current and prospective, directly through telephonic interviews and feedback surveys. Not only will this give you a clear picture of their expectations but will also help you establish the gaps.

There are several survey tools that you can choose amongst, based on the insights that you need to gather from the customers. For instance, Simplesat customer satisfaction surveys can be to gather data that offers a fair idea about the level of customer satisfaction. Once you have enough data, you can analyze to understand what makes the audience really happy and take actions to ensure that they get it.

Be persuasive

It is hard to get information from the customers as they will not be keen on sharing facts unless you pursue them relentlessly. While keeping track of their online activities is one way to do it, the more aggressive approach would be to connect with them on a regular basis and see how they react to your actions. This can be done through strategies such as email marketing and social media activities.

Here again, you can rely on tech tools such as email marketing tools and social scheduling tools. These tools automate repetitive tasks such as email and social media scheduling respectively. Connecting regularly fosters trust and loyalty with your audience and they are keen to come up with their ideas, feedback, and suggestions so that you can know them better.

While these hacks and tools can go a long way in making you understand the customers’ psyche, you should stick to facts rather than projections and assumptions. The best approach would be to consider a mix of personal understanding and measuring by numbers. Simply speaking, a combination of personal conversations and analytics leads serves as the best way to make well-informed decisions regarding your customers and business. Despite the fact that the task appears to be tricky, you should still invest your efforts in it because it can give you worthwhile results.