With the surge of online marketing efforts, it’s easy to overlook the impact of traditional marketing strategies. The truth is that promotional products are as effective today as they were years ago. In fact, a recent study by the Advertising Specialty Institute found that 83% of consumers like receiving a promotional product, and 85% of all people who have received a giveaway can recall the name of the company.
Building a successful business is all about establishing a strong relationship with your potential clients. To reach out to them, you need to be all rounded. If you aren’t taking your marketing campaign offline, you may be missing out on some amazing opportunities. Here’s how free goodies and giveaways can boost your small business.
Increased Brand Recognition
Unlike online ads and popups, promotional products last longer. Branded items like writing instruments, USB drives, mugs, t-shirts, outerwear, umbrellas, bags, drinkware, and calendars remain with the individual for a long time to come. When the customer wears or uses the item, it maximizes exposure of your brand. This turns the users into your brand ambassadors.
Promotional items also offer businesses flexibility when they want to tweak their marketing campaign and target a specific demographic. You can tailor the freebies, put your name, logo, or catchphrase on them, and make your business stand out among your competition. A Promotional Products Warehouse can help you tailor your merchandise to fit your target audience.
Loyalty and Retention
The modern consumers expect businesses to engage them at a personal level. If you are wondering how to reach out to your clients, promotional gifts are a brilliant idea, according to a Forbes article. When you give your customers something they can feel, touch, and use in their day to day routines, it ingrains your brand into their lives. This can be instrumental in swaying their purchasing habits.
Since people get happy when offered gifts, they will want to reciprocate for your kind gesture. When they want a product or services, they are more likely to come to you as they have a favorable impression of your brand. This technique will help you to outshine your competition easily.
Rewarding Customers
Every customer needs to feel appreciated. What better way to show your gratitude than to offer free products? Offering personalized items to your clients and partners sends a positive message as it shows you recognize their support. The versatile nature of promotional items allows you to select a gift that is practical and useful to each customer. When a customer is appreciated, their interest and enthusiasm in your brand increases. They will be more likely to respond by doing more business with you.
It is Cost Effective
Compared to other marketing techniques, branded giveaways are cost-efficient. Their returns are better than that of TV, magazines and newspapers advertisements which demand big budgets. Other items like brochures and business cards mostly end up being thrown away.
Due to their longevity, promotional products continuously act as marketing tools throughout their lifespan, as noted in the Huffington Post. Whether you are a startup or an established enterprise, branded merchandise levels the ground when it comes to marketing. It’s an excellent opportunity to beat your competition without going above your budget.
Final Thoughts
Investing in innovative promotional products is a reliable, stable, and affordable way to engage consumers, build your brand, and drives sales through the roof. The benefits of this marketing approach far outweigh the cost of giving away freebies. For online businesses, you don’t have to be left behind. You can still build connections with your clients by sending them free goodies from your online store.
