Effective Ways to Market Your Dental Practice

dental practice

If you’re a dentist, you’d want to stand out from the competition. This can be tricky if you’re targeting patients from a particular geographical location. The good thing about the internet is you can compete even with established dentists or hospitals.

You just need to know your niche market and that is where dental marketing comes in. If you’re not sure where to start, we have highlighted some marketing strategies that could come in handy for your dental practice.

Community Involvement

It is common knowledge that if you practice in Ohio, you won’t be targeting patients based in Los Angeles. A dental practice is a local business and you should treat it and approach it as such. You will be relying exclusively on the local community to provide for the patients. That is why it is important to get involved in the community.

It could be sponsoring the local youth soccer team or attending festivals, you should take every opportunity that comes your way. You can also decide to offer free classes on oral hygiene. This establishes a reputation for your practice in the local community. It also establishes a strong foundation on how the community views your business.

Building a Community on Social Media

Using social media is another way of reaching out to your potential audience in a more relaxed environment. You also get to interact with your potential patients in an informal setting. With social media, the community gets to hear about your brand messaging almost on a daily basis.

Facebook is the perfect platform to use if you’re thinking about building a dental community. In addition to using it to stay in touch, you can also provide timely communication to the community. Past patients are also able to leave reviews on your services which helps in creating social proof about your dental practice.

Local SEO

Search Engine Optimization can come in handy for your dental practice. According to Google, most people looking for local services will begin searching on the platform. You will be missing out big time if someone can’t see your business when searching for dentists in your locality. We understand that handling the marketing aspect of your practice can be a daunting endeavor. The best solution to this problem would be to search for a results-driven digital marketing agency. When your website for searched, you stand a higher chance of ranking on organic search engines and maps.

Well Designed Website

There is a high chance that more than 70% of your potential patients will interact with your website. Your website is the chance that you will get to make a good first impression. That means it has to be well designed and load fast. It needs to be well organized and promote easy navigation so that the main pages can easily be accessed.

Content Marketing That Offers Value

Content marketing has the potential of converting readers into customers. This can come in handy for your dental practice. Your patients will be looking for specific answers and you can address this dilemma by offering valuable and engaging content.

Adwords Campaigns

You might not have the patience to wait for your site to rank high in search engines before you can start generating leads. One of the ways you can kick start the marketing efforts is by running Adwords campaigns. You get to target people who are looking for keywords related to your dental practice. Let’s say someone is looking for an “Orlando Dentist” You can use cost-per-click campaigns to target such a person because there is a high likelihood he or she is going to be a potential patient. Bidding on medical terms can be a bit expensive. You will need to hire someone who is experienced in running Adword campaigns.

Remarketing Campaigns

Someone might have landed on your website when looking for a particular service. You can launch retargeting campaigns to remind such a person of the service that he or she was looking for. A good example of a retargeting campaign would be to offer incentives for patients who book for their six months check-ups with you. You can use both Google Ads and Facebook ads for the purposes of re-targeting.

To sum it up, there are different ways of doing dental marketing but the ones we’ve highlighted can be very effective if executed in the right way. As a dentist, it is important to look for ways of getting new patients for the growth of your practice.