Many business owners know that SEO is important for their business websites but many startups may not know exactly why. Here is out list of the top 5 reasons why SEO matters for every startup.
1. It Is Free
SEO and many of the tools that are needed to use it is free. Tools like Google Analytics and Google Search Console are tools that any start up business could begin using immediately to help improve their SEO and Google rankings. Google Analytics allows people to see what others are doing on a website by reporting website traffic while Google Search Console goes much more in depth. This free Google service provides users with tools and reports that measure their site’s search performance and web traffic while fixing issues such as broken links or 404s.
2. It Helps Companies Build Trust and Credibility
With all the SEO statistics available to us, it is no surprise that business owners turn to SEO to help prove the trust and credibility that is crucial to their business.
Experienced SEO has many of the elements that establish the authority that works to build credibility and trust for a company. Authority is earned over time with elements such as positive user behavior, quality backlink profiles, machine learning signals, and optimized on-page elements and content.
Related: SEO for Business Growth: 6 Ways SEO Leads to Growth
3. It Results In Higher Ranking
One of the greatest advantages of efficient SEO is its capacity to help startups get traffic that can help them rise to the top of search engines. Three out of four clicks of internet searches are estimated to go to the top five Google positions while over 90 percent of clicks stay within Googles first page. This is exactly why all companies should aim to rank high on Google’s search engine. There are millions of links that could match any set of keywords. Knowing this, the value of effective SEO is clear. If your company aims to rank high for a specific set of keywords you will have to be sure that your company websites SEO is working to give the best possible chance.
Related: 5 Benefits of Using People Search Engine
4. SEO Is A Great Tool For All Searchable Platforms
SEO is not exclusive to computers of the Google search engine. The ability to search through content on any search engine or web page is important. The best way to ensure that a specific piece of user-generated content is seen on a very large network is to use good SEO.
SEO helps e-commerce sites by allowing customers to search for and find the products they want. It is also effective for blogs to allow users to search for specific information or articles.
This is one of many reasons why SEO is crucial to business owners.
5. SEO Is A Primary Source of Website Traffic
Organic search is one of the most important parts of a businesses’ website performance followed by funnels, conversions, and engagement. When compared to competitors like Yahoo and Bing, Google owns a significantly larger portion of the search market – a whopping 75 percent.
Google, the most popular email provider, is also the most visited website in the world. If your brand can be recognized as highly visible through a site like Google, then you know that you have some quality SEO working in your businesses’ favor.
