A Simplified Guide to Raising Funds for Nonprofits

As most people grow more successful in their industries, they begin to look outward for ways to help others. Philanthropy can be a powerful tool, especially when individuals use their wealth to support nonprofit organizations that need assistance. The more involved you become with a nonprofit, the easier it will be for you to see how hard it can be to keep these organizations running. Learning how to properly raise funds for a nonprofit is a helpful way to explore your options and discover practical tactics for your endeavors.

To get started, take a look at some of these tips on how you can raise funds while working closely with a nonprofit. This will help you build stronger ties and get more out of your philanthropic efforts.

Understand the Plan

Every organization needs to have a plan. When the organization is a nonprofit, then that plan needs to be as concise and thorough as possible. People who contribute to nonprofits want to make sure that their funds are being allocated in ways that benefit the right communities. A number of nonprofits have gotten bad press over the years due to members spending cash frivolously or on administrative benefits. A great way to avoid all of this is by making sure the organization has a clear plan and an even clearer message.

If your organization is centered around helping provide school supplies to children in low-income communities, then your plan should include information on how much of the organization’s funds are going directly to the purchase of supplies. Should a donor take a look at spending and notice a large chunk of money was given to school board members to help them get reelected, it can cause a serious scandal. Be honest and transparent with funds to make sure you do not fall prey to suspicions or accusations after all your hard work.

Work With Other Philanthropists

During your efforts, it is incredibly important to remember the old adage “no man is an island.” No matter how much money you are putting behind a particular philanthropic effort, you absolutely must remember that you are only one person in a larger picture. Trying to take too much control of a project can lead to internal struggles and lackluster results. When you work with other people, you are exposing yourself to a range of opinions and ideas that can improve the way your organization operates.

You also may want to reach out and learn more from philanthropists who have seen a great deal of success in their fields. Pam Baer is a great example of a philanthropist who takes on new challenges regularly and uses her expertise to improve the way nonprofits function. Her work with organizations like the San Francisco General Hospital Foundation has helped people all over the Bay Area by providing better access to medical services. Explore what Baer and other financial experts have to say about their efforts to get a stronger understanding of where to make improvements.

Engagement Matters

A nonprofit cannot exist in a vacuum. In order for your organization to see the success it deserves, it requires both donors and volunteers. When you don’t have ways to engage with these groups, it can easily lead to the downfall of your organization. The right level of engagement matters, so you need to take time to think about how you can hold the attention of your donors. Many people are able to conduct a large chunk of outreach through social media platforms, which can help to spread information in a fast and efficient manner.

Regular events are a perfect way to keep people engaged. Nonprofits often hold benefits and dinners where donors can come together for various purposes. Often, the main idea is to get donors to make higher contributions, but these gatherings are perfect for sharing vital information about the nonprofit. Provide data about successes and explain to the donors just how valuable their contributions are. This will help them stay engaged and allow you the opportunity to try and get more money out of the people who are most invested in your organization.

Explore Content

Finally, you definitely want to think about sharing the right content on your social media channels and website. Creating a video or infographic about the kind of work your organization does is a surefire way to get people invested and engaged in what your nonprofit does. Best of all, it doesn’t have to cost a small fortune. DIY videos done right on a personal phone have become quite popular and can help to showcase a more powerful message than an expensive, overproduced film could.

Running a nonprofit can often prove to be a real challenge. In order for your organization to see success, you need to take time to consider how to go about raising funds. Learn the right tactics for your group and see what kind of difference you can make.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan