Do you remember the Fyre Festival? Yes, the fraudulent “luxury music festival” founded by rapper Ja Rule and Billy McFarland, the Chief Executive officer of Fyre Media Inc. For starters, the event’s organizers intended to promote Fyre as the most preferred app to download music talent.
The marketing strategy? Well, to get famous celebrities and influencers to post an Orange Square on their Instagram accounts.The idea was to give the event an exclusive and mysterious feel. Organizers hyped-up this as a concert you couldn’t afford to miss. And guess what? It worked!
The long and short of it is that people didn’t care what the event was all about as long as they felt it was worth attending. In other words, many didn’t stop to think if the event was really worth it or not. As long as Kendall Jenner endorsed it, then it was okay to attend– without asking lots of questions.
And, this is the scenario in today’s digital marketing world. It’s all about being smart and catching your buyer’s attention — even before they decide whether they want to try out what you’re selling. It’s about being super creative to outwit your competition.
The biggest question then becomes — what can you do to ensure that you’re the smartest digital marketer in your niche in this era of internet connectivity? Well, here’s a look at the latest trends.
Work with a Digital Marketing Service
Outsourcing is an integral part of a solid marketing strategy. Sounds biased? Not at all! See, hiring the right digital agency can make a massive improvement when you want to measure the return on your marketing investment.
Most importantly, it enables you to get acquainted with the basics you need to succeed. On top of that, you will be able to predict trends and adjust to suit your long term goals. Think of it as a way to give your business space to grow. What’s more, reliable service can respond to changes quickly and help you deal with issues you’re trying to resolve swiftly.
There’s a catch, though. Not every digital marketing company offers what it promises. You should, therefore, find out if the service you intend to use has the goods to back up their claims. Read independent reviews to see what previous customers have to say about the agency. Of course, you’re better off with a top-rated company, with lots of positive reviews to its name.
Speaking of which, visit digitrio.com.sg to discover Digitrio digital marketing agency and how it can help put your business on the path to success.
Develop a Unique Digital Voice
As stated, achieving success in the digital space is about striving to stand out from everyone else. In essence, this implies that you must have a consistent message on all your platforms. It means that you must respond to comments (positive and negative) and inquiries consistently, with a predetermined approach. That way, people, and by extension, your clients can associate your brand with a specific personality.
Build a Community from Scratch
We’re living in the days of social media. So, be sure to take advantage of various platforms to build a community of loyal followers. Basically, you want to connect customers who use your product or understand what your brand is all about.
The easiest way to do this is to create a group of “early adopters” to increase your reach and customer base. You should do more with your hashtags other than boost your profit margin. Be sure to use your tag lines to empower people to create a movement-based community.
Micro-influencers are the “In thing”
Sure, there’s no problem in dealing with a huge influencer. The problem, however, is that the more they advertise, the more the distrust they tend to create. Micro-influencers, on the other hand, have more niche followings. Most importantly, they have a solid rapport and are likely to connect with their followers better.
One Last Point
Don’t hesitate to test various tactics. Digital marketing involves staying open to finding out what works and what doesn’t. The easiest way to do this is to use an engagement tool. At times it is not self-evident.
On top of that, be ready to adjust as soon as possible to remain relevant. And don’t forget to make a litmus test of every post. Does it inform or entertain? If the answer is no, then there is no point of putting it up. The bottom line is that it’s not about what you’re selling when it comes to digital marketing. It’s about the movement you’re trying to initiate.
