You’ve been thinking about starting your own wedding planning business for a while now and have decided that it’s time to make it happen. If you’re an organised, driven and hard-working individual, you already possess three of the most important qualities needed to be a successful wedding planner!
While this choice of career path certainly involves some stress, the reward and satisfaction of watching the happy couple on their big day will make it so worth it. After all, is there anything better than knowing that because of your services, you have helped to perfect the most magical day that some have dreamed of for years? You will be able to advise on all aspects – from the huge decisions to the fine details.
When thinking about opening your own wedding planning business, you may begin to wonder what the key to success is. Here are some things worth considering beforehand.
Spreading the word
Before starting your new venture, you need to ensure that as many people as possible know about it! Marketing your new business successfully is crucial. The beauty of social media means that you can set up your Facebook and Instagram pages for free, while you might want to think about investing in designing great website to lead potential clients to. Don’t forget to start sharing photos from the weddings you’ve already helped to plan as soon as possible.
Building an online portfolio
While word of mouth and online recommendations will no doubt help to sell your services, it is important for to you to begin – and keep on top of – an online portfolio. That way, when it comes to arranging to meet couples ready to tie the knot, you will be able to provide them with the following:
- Testimonials: All of the positive messages from weddings you have planned! Before setting up your business, get involved in helping out with any weddings in your friendship circle. That way, you can begin to build your portfolio with lots of great feedback from your family and friends before you’ve started your new venture.
- Imagery: Because all potential bride and grooms will want to see pictures. This is the perfect opportunity for you to show off every detail of your wedding planning services.
- Qualifications: Any relevant certifications you have gained along the way to becoming a wedding planner.
Initial costs
It’s important to be realistic with your finances when setting up your wedding planning business. Will you want to hire any staff? What equipment might you need to purchase? Perhaps you’re considering investing in a vehicle that can transport the wedding party to and from the venue. If that’s the case, don’t also forget automotive insurance from experts such as Arthur J. Gallagher Services.
By keeping all of the above in mind, you will be able to get off to a good start.
