Being in any kind of business is always going to be all about the risks. There are a lot of times when companies can go down to bankruptcy just after one single mistake. Another might go piece by piece until nothing remains but a piece of history. Others might succeed today and become the next part of the Fortune 500.
Businesses come and go every day and millions go unemployed and have to look for another job. There is a lot at stake when you have to make a big risk. It can either lift you up or tear every dream and goal apart. All of it though will start with a single step.
One of the pillars of any kind of business is marketing. It is a part of the income-generating process of any kind of company. Marketing may not be a part of the production of goods and services but it does one very important function: selling a product or service. It will not be a complete business process without trying to sell what you have produced.
There are a lot of people who underestimate the marketing process. Some will consider it easy while others would deem it as unimportant. However, in any kind of business, there should be a person or a group of people that will make an effort to produce income. Marketing people will have to do that.
The biggest challenge that marketing people face these days is the rapid pace of changes in the business world. A lot of updates just happened in just a short amount of time. Before, marketing campaigns would usually just involve strategizing how you present yourself to the outside world. Advertisements would usually be found in billboards and posters. When radio came in, marketing campaigns were inserted between programs and shows. The same thing happened with TV, but with the complete audio-visual package. It continued to be this way and we refer to it the old or classic style of marketing. Everything can be physical or virtual depending on what you need.
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Now, we are in the age of the internet. Everything and everyone is going digital. The Golden Age of Television is possibly coming to a close. Radio is considered dead by many experts. Streaming services are going into the fray. Newspapers and magazines are also going online. Almost everybody and their grandparents have access to social media. Even babies already have social media accounts before they could even say their first word. It’s a rapidly changing world out there and businesses are going through a transition as well. Basically, everyone wants to go online. This is the birth of digital marketing. To learn more about this, click here.
There are a lot of ways you can do digital marketing even at your own company. Some of the techniques and procedures are done in digital marketing are also done with the classical form of marketing. The medium of information changes everything. Now that it is all virtual, some newer techniques have emerged. One of which is search engine optimization or SEO. This is one of the major facets of digital marketing and it has proven to be very effective in many different industries and companies around the world.
So, what is SEO?
Search engine optimization is the process of learning the patterns of search engines like Google or Bing and using it to your advantage. Each search engine has its own way of placing websites on a page when someone tries to search for something. This is also known as algorithms, and this decides whether a site is worthy of being on the first page of a search.
As search engines, they want to be as trustworthy as possible in order for them to have more users. This is why they ensure that each user can find what they are searching for on the first try. As a marketer, you want to have your site to be at the topmost part of the first page or at least near to that position. Most of the details of the algorithms of search engines are available online. It is up to you on how you would use it. You can also hire someone else to do it for you. Companies like ADV Digital Marketing offers to create digital marketing strategies for your company.
Related: 5 Benefits of Using People Search Engine
Why do I need to hire SEO experts?
One of the biggest advantages of hiring someone who is knowledgeable with SEO is their very own expertise. Your employees may not have the same skill set or knowledge as those who have studied it extensively. Search engine optimization is not as easy as it seems. You really need to strategize and amp up your game because the algorithms change almost every year. With these changes, you also need to change your strategies.
Social media also plays a very important part of digital marketing. As we have mentioned before, almost everybody has a social media account. Some even have multiple accounts on the same website alone. If you want to be very visible, you need to put your business on social media as it increases the possibility of your product to be noticed and consumed by your target customers.
However, whether you want to do it in-house or source someone from outside of the company, you need to have a website.
Why Do We Need To Have A Website?
You need to have a website because this is your gateway to the world of the internet. Even if you have a social media page, people would still want to visit your website for more information. Social media can also change the image of your company for better or for worse. The social media site itself can inhibit your marketing capabilities because of the presence of other companies on the same site. Your website, on the other hand, is under your complete control. You just have to manage its content to keep it vibrant and fresh to attract more customers or even investors.
