Importance Of Google Tag Manager For Your Business

google tag manager

If you have a business and are embarking on online marketing efforts, you need to know about Google Tag Manager. These words might have been thrown around a time or two and it is not a good idea to ignore them.

As a business owner, you need to be aware of what is working in online marketing. You might be wondering how Tag Manager works. The article “What is Google Tag Manager and Why Use It” from Digital Logic explains that Google Tag Manager is an effective way to keep all your data in one place and manage codes without the help of a developer. It is basically a management system that allows you to update the code fragments or codes which are together known as tags. It helps to track the app or a website.

It is a free tool that allows you to manage the marketing tags without having to modify the code. The information from one source is shared with another source and the tag manager makes it all easy because the data is in one place only. It makes it easier for marketers to manage the codes without having to hire a developer for the same. It can add a lot of value to the website and on your marketing game but you need to understand that it is not something you decide you want to attempt and go for it. It is something you need to carefully get into. It allows you to inject code on your website and if it is not done correctly, it can break the entire site.

Google Tag Manager is made of three elements which include tags, triggers, and variables. Everything will fall under one of these three categories. Google tags are the small snippets of code or tracking pixels that tell the tag manager what to do. Triggers tell to Tag Manager when to take an action. If you want the tags to fire up when the page is loaded, you need to use triggers. Lastly, Google Variables are the additional information that the tag manager might require for your tag or trigger to function.

What is the difference between the Google Tag Manager and Google Analytics?

Google Tag Manager and Analytics are very different. The tag manager is a separate and different program that is used for storing and managing a code. Google Analytics is different, it analyzes data on your website. It shows how the website has performed and provides details about who is visiting the website and from where. There is no way to compile data for analysis in the Google Tag Manager account. It works on the website and Analytics is used for reporting the data which is recorded. They are both important for your website and serve different purposes.

Google Tag Manager is used by many marketers to expand their digital reach. However, you need to know exactly how to use it in order to ensure that it is beneficial for your website.