Using KPIs to Improve Web Content

Key Performance Indicators or KPIs are measurable values that allow you to assess whether performance has improved or not in a given area.

As an example, it is possible to calculate the number of customers that one cashier is serving in an hour and then use this figure as a basis to see if other cashiers are as efficient or not.

Of course, this is a personal KPI as opposed to a business one, but it could be used by a business to improve the speed of customer service, although not necessarily the quality.

Therein lies the complication with KPIs, although they are designed as stand-alone indicators, they must relate to each other in order to maintain the standards of the business.

How This Applies To Web Content

It may seem puzzling from this example how a KPI can be applied to improve your web content. The answer is in establishing goals.

For example, if you want to boost visitors to your site, then you need to set a goal, perhaps 100 visitors instead of 10 a week.

Having established a goal, you’ve also established a KPI. In order for your business to reach its true potential, you have a goal of 100 visitors per week.

You can achieve this by redesigning the website. Services like Website Design by Quikclicks can help, they can also help you to boost visitor levels through paid advertising.

The Right KPIs

As you can see, it’s easy to create KPIs, but you need to create ones that will actually help your business to reach its goals.

There isn’t a list of KPIs that should be applied to every business. Instead, you’ll need to assess which ones are relevant to your business. Check out these tips to ensure you have the right KPIs in place:

The Goal

You can write content until you’re blue in the face and even judge your progress by having completed 100 articles every week.

However, this is not a productive KPI. Instead, you need to set a goal, such as you want to boost your customer numbers or increase your conversion ratio.

This will allow you to focus your content on meeting these goals. You can then evaluate the success of your web content and revise it accordingly.

Know Your Business

You can’t set a KPI for your business that shows revenue increases month by month if many of your customers start online and end up talking to sales assistants.

You need to understand the sales process of your business in order to establish the KPI and devise a method of monitoring it. If you can’t monitor it properly, then you’re not going to be able to tell if your approach is working or not.

Use Multiple KPIs

You can set one KPI per project or multiple KPIs. But you need to remember that the KPIs do not need to be the same for every project. Choose one that is most relevant to what you’re trying to achieve and the process you’re using to achieve it.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan