Reasons Why Influencers Need to be More Entrepreneurial

It is undeniable that an entrepreneurial spirit will make you extremely successful at business, but, it seems that they are exceedingly more in demand in other sectors of our economy. To become one of the influencers is hard work and rewards innovation, so it is a great place for a natural entrepreneur to succeed.

If entrepreneurship doesn’t come naturally for you, then you might read this article to learn how you can use the things they do to succeed:

#1 Be More Empirical and Data-Driven

The first thing you need to get yourself used to is empiricism and data. Although it is hard for some people to look at datasheets and consider research, it is a necessary component for success in both entrepreneurial and social media activities.

You need to learn to track your viewership, the interaction on your posts, the sales from e-commerce ventures, and everything else you can collect data on. It is vital you look at this data before you make any rash decisions or try to change the direction of your social media page. Without it, you’ll just be shooting in the dark without anything to back it up, and one day, you might wake up to learn that most of your followers have lost interest, and the labor of months and even years of you building your online presence is going to waste.

#2 Know Your Audience

You must be deeply familiar with your audience – when an entrepreneur goes on a venture, the one thing that he always has in mind is the end-user. He knows that the only way to succeed is to come up with a new product that a subsection of the population deeply wants, and as such, he’ll think about all the different aspects of the product/service and how he can appeal to the people.

Being an influencer is essentially the same, but instead of selling a product, you’re marketing yourself and your personality and you want to sell them to potential followers and viewers. While some of the strategies might be different, the act is essentially the same. This is why you need to keep your followers always in mind. You need to know how old they are, what’s their sex, what are their hobbies, and what’s their financial situation. This will let you know how you can appropriately act when you see new trends rise up and how receptive your followers are to various kinds of ads. Not only will you ensure your platform’s continued existence and growth, but you’ll also be able to get better deals with brands and advertisers.

Specific influencers who promote and value your service or product are the most recommended ones with the most pivoted and specific audience. However, it’s not that easy to select the right micro-influencers to collaborate with. There are many accounts with fake engagement and unreal rate expectations. Click here if you’d like to see the complete guide to micro-influencer marketing.

#3 Always Look for Avenues to Expand

Serial entrepreneurs always look for avenues to expand – they are not satisfied with inventing something and just letting everything go and play it safe – when an entrepreneur starts a company, you can bet that he’ll be starting another one two years down the road. He is always on the lookout for new opportunities to expand and grow. As a part of an influencers group, he will use the situation to expand the business.

You need to be the same way – you shouldn’t be afraid of expanding into other social media, you should be thinking about how to run a successful e-commerce platform on the back of your popularity, and you should be considering the possibilities of making a passive income. You should be smart about it too, you need to get the best of tools like the Fourth Wall and use the best strategies to reach your goals in the least amount of time.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan