Use Some Swag To Create A Company Culture

employees

It is becoming clear that companies that look beyond just the bottom line do better. When a company treats its employees as expendable cogs, then performance suffers.

Forward thinking companies realize that creating a corporate culture that is inclusive see better results.

This means that they have created an atmosphere in which the employees feel like part of a team, or in some cases, a family.

And it can happen with something as simple as giving team members lots of company swag, irrespective of the industry that you belong to. Something that Limcan found out to their advantage.

Let’s take a look at how this is possible.

Promotes your brand

A more practical benefit of giving away company-branded gear not only helps your employees feel like a part of a team, but it also enhances your brand.

It isn’t enough to just have your employees wear lanyards with your logo. These days you have to give them some higher quality swag to put out a better first impression. Things like custom socks for your company are something that attracts more attention than a fidget spinner.

Welcomes new employees

By giving away some high-quality gear, you are setting a tone early on with your new employees about what the company stands for. You are getting them on board early to let them know they are part of your team. This will give them an immediate sense of belonging.

Even having their own stationery with the company logo as well as their own name helps to settle them in sooner.

Make sure to have an entire on boarding kit that all new employees get the very first day they are hired.

Slows down turnover

People that feel like they belong to a certain company culture are more likely to stay with the company.

Note well, though, that they aren’t staying because you give them free socks. They are staying for what the socks represent. The swag needs to be tied in really well with the company culture so people feel like a part of something bigger.

The less turnover a company has, the better and more productive everybody is. It is always better to spend time on innovation and growing revenue rather than training new employees.

Promote the company values

When your company has a short catchphrase that is easily put on the swag, it serves as a constant reminder of what the company is about. A company that cares about its values, as well as its vision, will have much more success than one that is very vague about what it stands for.

Every time an employee puts on their shirt, or socks or whatever item they are given, they get a clear reminder of what they are a part of.

Show you value your employees

Giving your employees these small gifts show them that they are indeed appreciated. It shows you care as a company about your employees and value the work they do.

They may be little things, but they go a long towards keeping people happy to work for the company.