Lawyer SEO Tweaks Every Law Firm Must Seriously Consider

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According to the stats, Google is one of the most effective ways to drive clients into your law firm. And 86 percent of people seek legal services using major search engines. Even more, 74 percent of consumers tend to visit law firm sites when it comes to taking actions.  However, there is a problem—law firms are aware of this. Thus, most of them have heavily invested in SEO. Consequently, the legal field has become highly competitive. This has made it quite hard for new firms to thrive.

However, with simple tweaks, you can still compete with other firms and get more clients. Here are practical law firm SEO marketing tips for any law firm.

Try Understanding Google Search Results

The first step should be to understand how Google search results work. Remember, search results from Google are changing. So, it’s important to understand everything to do with Google search results before implementing your SEO strategy. Learn how Google ranks pages. Familiarize yourself with Google’s best practices. Remember, competition in the legal field is tough. Thus, it will take effort and dedication to have your site rank high. Plus, be realistic with your SEO campaign as well as adjust your strategy accordingly.

You can also leverage on different digital marketing tools to improve your Google rankings. Don’t fight aggregator sites. Instead, embrace them. Be realistic with those goals of yours. Stay open to new ideas. Research constantly to find better ways to capture organic traffic.

Choose the Right Keywords

Learn how to choose your keywords. There are several tools you can utilize to find the best keywords for your site. Also, learn the best keyword mapping practices. Keyword mapping—the process of optimizing your pages with keyword intent—uses the funnel model. Also known as money keywords, the approach tries to establish the intent of the people who’re searching for legal services. With this strategy, you can triple your organic traffic.

Implement a Better website structure

To achieve higher rankings, you’ll need to develop an easy-to-use website. That entails grouping content, URL structure, as well as navigation into well-organized buckets. Sounds too simple, right?

To rank better for local searches, you may want to consider including the city within your URL string. And this demands that you essentially create a separate site for each city within your main website. Plus, you’ll also need to rewrite content on your website to avoid duplication penalties. Incorporate a navigation menu to switch between different cities. There also needs to be an effective way to inject the city within the URL. Certain websites do this through a footer. And this creates the best hierarchy for search engines to properly understand your site and rank it high for multiple locations.

GMB (Google My Business) plays a key role in local SEO. GMB listing titles typically get displayed in localized search engine results, not websites.

So, if you haven’t already verified your Google+ Business, you better do it now. Google will automatically send you a postcard through your email with a verification code. Before verifying your page, your law firm won’t be eligible to show up in localized as well as map searches. So, do it immediately after receiving it!

Local Citations and Directories

Local citations plus directories refer to business profiles available on websites such as Brown Rock, FourSquare, Yellow Pages, and Yelp.

They’re highly valuable to local SEO since they’re essentially online phone books that associate your law firm website with a physical location.

There are numerous potential sites where you can build your company’s listings in. Bearing in mind it’s a tedious process creating this listing manually, you may really want to outsource.

Create Compelling Content

Your marketing success hinges on your ability to create unique content. Perhaps you might have heard it before: content is king.

Don’t just add content to your blogs for the sake of it- come up with something powerful that’ll add value to your site. Poor content could actually end up driving potential clients away.

For instance, if you’re in the market for law firm SEO services, you’ll need to perform a Google search for various agencies in your area and then click on the first results. Honestly speaking, they’ll all bear the same message and it will be hard to tell the difference. Every law firm claims to be an expert, but a great blog proves it.

It isn’t enough to post links to other people’s accounts. You need to build a buzz within your site. And the best way to get started is to post your content in social media groups as well as forums. Don’t just push content in front of your target audience- it’s a terrible mistake.

Track Search Engine Results

Organic traffic isn’t free- it takes a considerable investment of capital, resources, and time to achieve the best results. And for you to justify the costs, you’ll need to understand the importance of good SEO- improved search engine visibility, which attracts more views and higher conversion rates.

Link outreach is another incredible idea since it gives you the opportunity to score a powerful “white hat links”. However, it’s important to note that it only works when you have useful content that’s worth linking to. Of course, you can write great emails but no one will be convinced to link to your home page. So, invest in creating content.

Include Reviews

Reviews won’t only help your site to rank for local searches, but they’ll also pull through positive stars in the SERP listing.

The Bottom-Line

Want to roll out an effective, lead-yielding law firm SEO? Well, it takes time. Plus, you should also learn the best SEO tweaks. The above law firm marketing guide outlines practical tips you need for implementing an effective SEO strategy. From understanding how search results work to choosing your keywords based on customer intent—these tips are sure to make you the market leader. Implement them and watch your law firm practice grow tremendously.