Subscription boxes have come a long way from their humble beginnings; now, you can pretty much find a box for any kind of fandom, interest, or hobby. With so much competition and so many options available, customers are looking for a subscription service that stands out in terms of unique products and customer service. Here’s how to find loyal customers for your subscription box and grow your overall presence in the market.
A good option for boxes that are just getting their start in the industry is CrateJoy. CrateJoy.com is a website that allows subscription boxes to reach millions of potential customers per month with a listing on their e-commerce platform. With over four million monthly page views, 30,000+ sales per month, and performance-based pricing, you’ll have access to an incredibly valuable tool to help you reach new customers.
CrateJoy also has a build-your-own-website option for just $39/month plus transaction fees. You’ll be able to create the perfect website, with your e-commerce platform managed by CrateJoy. There’s no better way to grow your audience organically than by listing on a popular marketplace like CrateJoy.
While CrateJoy isn’t free, marketing is never truly free. The exposure you’ll get on the online marketplace is something you can’t get elsewhere. Imagine if just five hundred people saw your crate every month. What could you do with an extra five hundred customers purchasing your box?
Know Your Audience
Whether you’re selling hypoallergenic earrings or fandom merchandise, you must know who you want to sell to and why. Why is your target audience men, women, children, or all of the above? Who wants your products? Without knowing who you’re selling to, you can’t properly target your audience with ads and promotions. If you’re not targeting the right people, how can you expect them to find your brand?
Market research is especially helpful for discovering what kinds of customers your products will appeal to. You can also leverage tools such as AI to automatically compile data for you. From there, you’ll have access to valuable information to help you make better-informed marketing decisions.
Social Media Presence
Without a social media presence, you’re missing out on millions of potential customers. Did you know that Facebook has around four billion users and Instagram alone has nearly one billion active monthly users? This incredible collection of people from all over the world should be your go-to when it comes to locating new and loyal customers.
Social media quickly became a powerhouse of marketing for businesses during the last decade or so. Sites like Facebook can reach so many people in such a short amount of time that businesses without a social media presence are really missing out on a wealth of customers and opportunities.
It’s not enough to simply create a page, however. You’ll need to keep your page updated, and, more importantly, engage with your followers. Businesses that successfully engage with customers are more likely to earn both their business and their loyalty. Customers want to feel like they’re interacting with people rather than just a business entity, and there’s no better way to make them welcome than by responding to their messages and comments on social media.
Be sure to respond as quickly as you possibly can, and don’t forget to create engaging content such as how-to or demo videos to keep them interested in your brand. Promotional posts aren’t enough; customers don’t want to feel like they’re being pushed to buy your box.
Free giveaways via competition or drawing are a good way to draw new customers to your brand and encourage the loyalty of your current customer base simultaneously. Everyone loves free stuff, and a free subscription box is a unique gift for a lucky customer to obtain. They’ll spread the word about your giveaways and your brand, and before you know it, you’ll have new customers lining up!
Watch the Competition
One of the most important things to pay attention to is your competition. Watch how they draw customers and keep them loyal. Do they offer incentives for loyal customers like free shipping or discounted boxes? If you’re an up-and-coming brand, your competition are already the experts in your field; so it becomes a necessity to study what they’re doing and learn from their techniques.
Pay attention to their social media presence, pricing, and customer engagement. These three things will tell you a lot about how a company is building and maintaining a customer base. With this information, you can apply what you’ve learned to your own company and reach the same (or greater) level of success as your competitors.
Loyalty begins when you make customers feel valued. Focus on engaging your customers on social media and other digital platforms to make them feel like they’re valuable to your business. Offer incentives or rewards for loyalty, and don’t forget to research your audience and your competition!