Why Instagram Is Worth Using To Promote Your Small Business

You might think that Instagram has had its day and that it is no longer relevant to your marketing strategy. We highly recommend that you reconsider this viewpoint and actively start using it in order to promote your small business. You can’t ignore a platform that has over a billion active users per month and allows you direct access to your market segment. So why is Instagram worth using?

Instagram Is Free

You are getting free access to markets you could have only dreamed about 15 years ago, and better still, just having an Instagram account won’t set you back any money. How can you ignore having this level of access to markets without having to outlay any direct capital? You no longer need to spend the time developing mass marketing schemes in the hope of attracting your niche when it is readily available for you.

You Can Start A Meaningful Dialogue.

People buy from people that they like and the beauty of Instagram is that you can speak to your customers and potential customers on an individual level. You can demonstrate how your small business values its customers and make them feel good about you being involved with them.

You Can Grow Your Following

As we have said before, Instagram has over a billion users active every month on the platform. Small business owners in times gone by would have dreamed about having access to this level of resources and here it is, all in one app. You can spend the time organically growing your following and interacting to create true and meaningful relationships. You can also invest in a real Instagram growth service that can help develop your following for you. They are simple to use and can help you engage with your target market a lot faster than organic growth could achieve. Whether you are just starting your account or have been on Instagram for a while, this service can help you increase your follower numbers dramatically. Be careful to find and choose the best place to buy Instagram followers if you want to get the results you want.

A Picture Paints A Thousand Words

Instagram is all about photographic content. You can showcase what you have going on in your business, your employees, your work environment, and your products. Think of it as a curated highlight reel, show your customers your best side. You need to keep your content high quality and in the same tone, as your customers will expect, this does require work and effort but the payoffs for a well-curated feed make it worth it!

You Can Utilise User Generated Content

In this day and age, there is little that feels better than being noticed by a brand and having your photo shared. Leverage this emotional connection and share user-generated content! Not only does it reflect well for your small business (it shows that people are buying items and services from you). It will increase the positive feelings of the customer towards you too! Best of all, user-generated content is free!

Make The Most Of Being A Small Business

People love buying local and from small businesses. Make this your headline to make sure you stand out! Instagram is currently dominated by large multinational organizations and huge corporates, so why not stand out from the crowd? There is limited competition in this niche, so strike while the iron is hot!

Learn What Your Customers Like

Previously, big organizations have had to call previous customers and ask them to complete surveys for feedback, now this is a thing of the past. You can find out in real-time what your target market is looking at, liking, reading and engaging with. You can also create a call to action by asking your customers for feedback in return for discount code or money off voucher. If used correctly, Instagram can be an invaluable tool when you are trying to analyze and understand your target market’s habits, likes and dislikes, utilize it!

Final Considerations

Instagram is one of your most precious tools at your disposal if you are a small business or brand. There isn’t a platform quite like it and it can really open up opportunities for you. As long as you are able to commit to creating genuinely interesting content that your audience wants to see, you will be off to an excellent start.

Make the most of the metrics that Instagram offers and use them to target your marketing. Currently there are more big businesses than small businesses leveraging this platform, so why not make you stand out from the crowd and start marketing on there. Instagram is a free tool that you cannot ignore with a market that previous business owners could have only dreamed about accessing, make the most of this free tool and sign up!

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan