Several legal procedures are involved before an online casino site is approved to offer games and other services to gamblers. From applying for a license to creating and designing a website that will attract as many players as possible to beat your competitors. The good news is that the process is not complicated as it may sound.
There are software solutions that are designed to help beginners, and gambling laws are quite clear and straightforward. In this article, we have provided you with all the necessary information you need to know to start a UK online casino brand.
Get a Casino License
Applying for a gambling license is one of the first things to consider because, without it, you will be running an illegal business. Many authorities issue gambling licenses, but if you want to operate in the UK, you must have a license from the UK Gambling Commission. This is one of the biggest gambling markets in the world, and they offer different types of licensing, including betting, casino games, and lotteries. It is essential to understand that acquiring a license comes with costs. For instance, casino license costs 150,000 euros annually in the UK and Malta jurisdictions.
Related: How To Make Money With An Online Casino Site?
Create a Casino Website
You don’t have to be an expert in coding or programming to create a gambling website. With the current modern technology, there are many out-of-the-box solutions providing ready-made casino sites with well-functioning back-end systems.
The good thing is that they are available in different designs and layouts. In many cases, leading software providers brand themselves through various themes. Thus, if you opt for a giant provider like Microgaming, you will benefit from their eye-catching designs and stunning features.
The advantages of using a reputable provider are that they offer a wide range of unique products and features to enhance both the user and operator experience.
Select the Best Software
Which is the best software? Obviously, you want to offer your customers the latest engaging casino games in the market. To achieve this, you need to partner with several renowned software providers to provide you with a wide range of products.
Depending on what you plan to offer, it is essential to focus on a provider with multiple functions such as live dealer, poker as well as mobile gaming. With the fast-growing mobile market, some software providers are focusing on creating games that work both on small screen devices and personal computers.
Get Traffic
An online casino requires players to make money. Of course, the revenue is generated from the player’s lost bets. In today’s competitive market, casino operators must know how SEO works and how it will help in increasing traffic on the site.
You need to use proper keywords and take advantage of social platforms like Facebook and Twitter, as well as in articles and blog posts to advertise widely. Remember, players, are also attracted to well-designed websites that are easy to navigate like bCasino.
Prepare to Compete
As aforementioned, there is very stiff competition in the online casino industry, especially in the UK. You will find well-established reputable brands like bCasino that are hard to knock-out. Therefore, you need to create strategies that will help you to penetrate this broad market. One of the most common tricks used by new casinos when entering the market is offering high bonuses and promotional offers. Many players are in-search of sites that will offer free spins or cash to play games.
There are many other types of bonuses that you can include to lure more customers to your site. You can compare the latest UK casino bonus promotions from highly rated sites to give you an idea. Notice that all the bonuses are offered in British pounds which is essential to attracting UK players.
Integrated Trusted Payment Options
Since the casino business involves real money games, you need to integrate convenient payment methods to enable depositing and withdrawal of funds. There are numerous online banking options available in the market. You need to select companies with a good reputation, low costs, and fast payouts. The security of the payment option is very crucial.
Choose companies that use advanced security systems like 256-bit Secure Socket Layer (SSL) encryption technology. Credit and debit cards are the most popular and widely accepted options. Other reliable methods include e-wallets like PayPal, Skrill, and Neteller, Pay by Mobile, Wire or Bank Transfers and Checks. You can learn from bCasino, where they offer a vast range of safe and transaction options to UK based players.
Cost of Operating
The goal of starting an online casino is to make money in the long run. But how long does it take before you start counting your profit? Before we answer this question, we should know how much is required to start and run a casino website. Even if you choose to reduce the costs by doing much of the work, you need at least 194,000 euros to open a new brand.
The costly part of a casino will be marketing, but it is inevitable because it determines the success of your business. Note that the cost may go up if you offer additional services like live dealer games.
Responsible Gambling
Player safety is another aspect that should be considered carefully. Many players choose to use sites that provide solutions to gambling problems. As a fact, it is now mandatory for all UKGC license holders to register at GameStop before they can offer service. It is vital to learn more about gambling addiction, how it works, and what to do to keep your casino brand out of such problems.
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Offer Huge Jackpots
Many punters are attracted to casino sites that offer different progressive games. When you join the gambling market, you may not be able to provide progressive casino games until you acquire a certain level. The secret to achieving a high level is by building a solid player base and using excellent marketing skills.
Have a Plan
The success of your online casino brand highly depends on your plan. The plan should help you to know the trends in the market as well as how to calculate the estimated goals. You need to create a simple plan that is easy to follow and adapt to new changes.
