Automation can be a beautiful thing. By incorporating automation into your business processes and especially bookkeeping, you’ll have time to work towards goals that have been pushed to the wayside.
Let’s look at bookkeeping, for example. Unless you’re an accountant (and even if you are), you probably don’t love the manual processes and time expenditure associated with managing your books.
And thanks to automation, you don’t have to.
Enter Botkeeper, a relatively new platform that offers automated bookkeeping with a human touch.
Here are a few important business tasks you can prioritize once you save time by automating your bookkeeping.
Marketing Campaigns
Marketing is crucial to a company’s profitability and market share. And every minute you spend on data entry or bookkeeping is time you could be spending on marketing strategy.
Whether you use your newfound time on social media marketing, SEO, or content marketing, it will be time and money well spent.
Developing Long-Term Goals
By spending less time IN your business, you’re able to spend more time ON your business. Extra time can be spent updating your business plans, networking, or creating new business goals.
Market Research and Trends
By having more time to keep up with current news and trends in your industry, you’re able to better meet market demands, and create a more customized marketing strategy. You can also use the extra time to conduct market research and refine your customer approach.
Making the Automation Leap
Automation is here to stay and successful business owners are eager to adapt.
Jessica King, marketing director at Botkeeper says, “The accounting industry has been “untouched” by AI and tech for quite some time. The advice would be to embrace automation in your back office in the same way we have embraced other tech; not by replacing people, but augmenting the laborious work so that you can run your business, instead of playing catch up all the time.”
