Are you looking for unique ways to make your startup business stand out?
Although only 40 percent of startups are profitable, there are more than 30.2 million small businesses operating in the United States.
The way you market your startup business can make the difference between turning a profit or shutting your doors.
Read on to learn 5 key ways for marketing startups today!
1. Leverage The Popularity of Social Media
One of the most effective ways to market your startup is by leveraging the popularity of social media.
Did you know there are more than 243.6 million social media users in the United States?
The sheer volume of people using social media accounts gives you a valuable opportunity to reach a large segment of the population at little to no cost.
Create accounts for your business on Facebook, Instagram, or Twitter, and ensure that the information you include on these profiles is accurate.
Eventually, it may be worthwhile to hire a full-time employee to check your accounts and interact with your customers.
2. Start Writing a Blog
Writing a blog is a great way for you to market your product or service directly to your target market.
Blog posts are an opportunity for you to write about interesting topics in your industry. They also give you the chance to show your readers that you are an authority on that given topic.
By publishing a blog at a regular interval, you can build up a dedicated readership that allows you to spread the word on your startup in a unique way.
3. Attend Trade Shows
A trade show is an opportunity for you to network with other professionals while marketing your produce or service.
But its not just about attending a trade show as a guest. Your startup will benefit the most from trade shows by paying for a booth at the event. These shows are also a good chance for you to collect information about prospective customers to use in mobile marketing campaigns later.
Brainstorm fun ways to market your business to trade show attendees to leave a lasting impression on them.
4. Develop A Customer Incentive Program
A customer incentive program is a way for you to earn visits from repeat customers while also rewarding them for their loyalty.
For example, if you are operating a bakery, you may consider offering customers a free pastry for every five or ten purchases. Besides being a way to encourage people to visit your business, it also is a nice gesture for your customers.
Before you begin a customer incentive program, you should consider the profit margin on your business. By knowing this information, you can create an incentive program that helps your business without having a negative impact on your bottom line.
5. Participate In Charitable Efforts
Participating in charitable causes allows you to market your company while also creating goodwill in your community by helping people.
Regardless of your niche market, people tend to appreciate volunteering and charitable endeavors that assist those in need.
By being a regular participant in charitable opportunities, you can make your business synonymous with doing good deeds for other people.
Wrapping Up: Marketing Startups The Right Way
Marketing startups the right way can help generate interest in your business.
But before you begin a marketing campaign, you should consider your budget for advertising your product or service, and how much time you can devote to these activities.
Are you interested in learning about more ways to be a successful entrepreneur?
Check out our blog posts for tips and tricks to help you with sales, management, and more!