Twitter is a widely used social media platform and most businesses are utilizing it. And if you’re not, then it’s time you did. You may be thinking that with a limit of 280 characters you can’t possibly share valuable information and generate leads. However, lots of people are doing it.
Or perhaps your thinking that you simply do not have the time to invest in yet another social network for your business. Well then perhaps it’s time to consider outsourcing. Some companies even specialize in different niches and can help you run successful campaigns for lead generation. Whether it be Facebook marketing for lawyers or Instagram marketing for dog walkers, there is someone out there who can help.
Build connections
According to Twitter, 69% of users have purchased from a small or medium-sized business after following them on Twitter. You can build connections by doing the following:
- Promote your Twitter page on every platform you can.
- Follow others in the hope that they will follow you back.
- Be active on it, comment and retweet, and write your own tweets.
- Ask questions to get conversations flowing.
- Utilize hashtags so that people can find you.
- Ask your friends and co-working to retweet you so that their connections can see you.
- Make use of your personal page as well as your business page.
Create Ads
Use Twitter Direct Message Cards to get more people to see your content. It should also include a link to your landing page, driving more traffic to your website and increasing the number of people who follow through with buying your product or service.
Ensure that your landing page looks good and is easy to use. You can easily lose leads if you do not get this right.
Search for leads
Search for relevant hashtags or keywords and interact with people directly this way. Some people might be asking for advice you can give. Twitter has an advanced search function. Take some time to adjust the different settings and see what you can find. Or perhaps there are particular interests that your consumers are more likely to have. Find relevant pages and the people who follow them.
You could also search for your competitors. See who is interacting or following them and target these people. Follow them and interact with their content over time so that they know who you are.
Interact with leads
Anyone who retweets or comments on your content, try and start a conversation with them. This will make them pay attention to who you are and make them remember you. This will increase your brand awareness and will eventually create quality leads. Instead of approaching people who you have never had interaction with, once they know who you are, they are more likely to respond to a personal message.
Once you have built that relationship, take the conversation off Twitter. Speak to people via skype or email. People are more likely to follow through with what you have to offer if you do this. Not only is it more professional, but it also builds a stronger relationship.
