5 Innovative SEO Strategies That Can Set You Apart Right Now

5 Innovative SEO Strategies That Can Set You Apart Right Now

As search engine algorithms continue to evolve, your job as a digital marketer continues to get more difficult. However, with the right tools, your SEO strategy can help set you apart.

An online presence is critical for any business today because this is where customers search in the first place. While having an amazing website is mandatory, you cannot ignore the importance of search engine optimization. Essentially, SEO is what makes your website visible at the top of the search rankings.

Once you are there, clicks and conversions come easily because people trust top-ranking businesses. If you really want your business to stand apart and reach the top now, you can try some innovative SEO tactics in addition to the conventional ones. Let us list them for you.

Make your website as fast as you can

The loading speed of your website brings a dual advantage from the SEO perspective. Firstly, it is one of the factors that Google prioritizes for allocating rankings. Secondly, users are extra choosy when it comes to speed. Any site that takes longer than a few seconds to load is bound to lose the visitors. What’s more, these users who bounce away once are not likely to come back ever again. So you need to make your SEO strategy focus on making your website as fast as you can right now!

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Don’t miss out on security

Another SEO trick that can instantly boost your site’s ranking is to make it secure. Switching your site to HTTPS is the best thing to do. Coupled with SSL (Secure Sockets Layer), HTTPS ensures that information is communicated over the internet in a safer way. A safe and secure experience for the visitors definitely makes your website stand apart. At the same time, it brings benefits from the ranking perspective as well.

Optimize for mobile

A great mobile experience is another factor that you cannot miss if you want to ace the mobile SEO game. As you might already know, search engines such as Google are paying severe attention to user-friendly and device-friendly websites.

Collaborate with a professional Washington dc SEO company to get a complete audit for your site and check whether it is fully responsive. The idea is to ensure that the users get a seamless experience, irrespective of the device they use. Beyond just winning a huge audience base for your business, mobile responsive sites also get high rankings according to the latest search algorithms.

Sync your SEO tactics with social media

Close collaboration with social media marketing can do wonders for your SEO strategy. This is because a robust social presence wins the trust of the consumers as they believe that they are interacting with a genuine brand. Moreover, social media profiles also rank in search results. The potential buyers are likely to check your profile to understand the kind of reputation you have.

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Consolidate online reputation

Building your online reputation is another out-of-the-box tactic that can be a differentiating factor. Positive reviews and testimonials on your website, review sites, and business listings can go a long way in consolidating your reputation. Further, reviews boost the SEO rankings as well. But these reviews need to be authentic as Google can make out when they are unreal. So you need to invest efforts in getting genuine reviews for real clients.

These unconventional tactics can surely take you ahead in the SEO landscape but you still need to stick to the basics as well. Prioritize great content, optimize your site with the relevant metrics and follow these innovative tactics to win the race.