Whether you’ve been in the eCommerce business for a few years or you’re just starting out, boosting your sales will certainly benefit your company.
If you’re having trouble finding ways to attract new customers and boost profits, don’t be discouraged. Consumer habits are constantly changing, especially in the eCommerce industry and that’s why it is important to keep up with the newest trends.
Here are 6 effective ways to boost your eCommerce sales.
Before You Begin
Be sure to create your eCommerce site the right way. It will make your life so much easier as you build your business.
The process of building a good eCommerce site can be broken down into four stages:
- The preparatory stage, which includes the things you need to do before you start customizing your e-shop, including buying and registering a domain name;
- The framework stage, where you choose the right theme for your e-store;
- The building stage, where you create and customize your eCommerce store;
- The getting paid stage, where you connect a payments processor to your online shop and set the prices.
When you have a functional, well-designed site that offers a great user experience, it’s much easier to work out a strategy that will help you boost your eCommerce sales.
Now that we’ve cleared that out, let’s get down to work.
1. Target Your Existing Customers
If you’re experiencing growing issues, don’t jump straight to acquiring new customers. Instead, try to retain the customers you already have.
Acquiring new customers is great, but it is also a more expensive strategy. Loyal customers, on the other hand, already know your brand and are familiar with your products.
Compared to new customers, loyal customers:
- have a higher conversion rate
- add more items to their shopping carts
- generate more revenue every time they visit your website
So, what you need to do is focus on improving your loyal customers’ experience.
Here are some eCommerce customer retention strategies that will help you boost your repurchase rate and eCommerce sales.
2. Show That Your eCommerce Website Is Trustworthy
No one wants to shop on a website that looks shady or untrustworthy. Security is a major concern for online buyers these days. This comes as no surprise as more than 45% of people in the States has been victims of credit card fraud in the last few years. That’s why making your site secure should be one of your top priorities.
To prove your website is trustworthy, display any security badges you’re using. When it comes to choosing the best security measures, Norton Antivirus seems to be by far the most popular choice. So, if you are using Norton and don’t have the badge displayed yet, make sure to change this ASAP.
3. Optimize Your eCommerce Website for Mobile if You Want to Boost eCommerce Sales
In the last few years, people are using their smartphones and tablets to shop online. Research has shown that 40% of smartphone users have used their phones to shop online. In addition, more than 60% of millennials shop on their smartphones.
These numbers should be enough to show the importance of optimizing your e-store for mobile. If your site still isn’t mobile-friendly, that might be one of the main reasons you’re not seeing an increase in eCommerce sales.
You should also consider building a mobile app. Your website (both desktop and mobile version) and your app will provide the following benefits:
- Speed
- Convenience
- Saved settings and preferences
- Personalization
- Rewards and benefits
- Entertainment
All this will help you improve the customer experience, get more eCommerce sales, and boost your revenue.
4. Use Videos
People love videos. So much so that 50% of marketing experts list video as a marketing tactic with top ROI.
Statistics say that users spend about 90% more time on sites that have videos. In other words, videos create interest in what you’re selling and boost engagement. The reason why people love videos is that they resonate more with them, i.e. people are more likely to remember what they watched as opposed to what they read.
One of the best video formats for eCommerce is demonstration videos. When you think about it, showing customers how your products work is much more effective than just providing a list of features or benefits.
5. Offer More Discounts and Promotions to Boost eCommerce Sales
Everyone loves getting a good deal, so this is a great way to boost eCommerce sales. If you’re worried about stagnant sales, use this good old strategy: raise the base price for each product and then put everything on sale. Sitewide.
You should also up your promotions during holidays. People are ready to buy presents for their loved ones and spend more money, so you need to actively promote holiday eCommerce sales. In addition, many people avoid the packed shopping malls and choose to shop from their homes so you can use this to your advantage.
This might be an opportunity to not only target existing customers but also reach out to new ones via email. If you decide to go with email marketing, consider using an automation tool. Outreach tools like GMass handle everything from sending personalized mass emails, including mail merge to email addresses saved in Excel spreadsheets, campaign tracking, and sending automatic follow-ups.
6. Accept Different Payment Methods
If you only accept MasterCard and Visa, you’re probably turning away many potential customers. You don’t want your customers to get frustrated because you don’t take their preferred payment method. If this happens, they are very likely to abandon their cart without completing the purchase. You have some great options available with online payment processors. You can learn more at Xpress-pay.
You have to provide different payment options for your products and services. Besides credit cards, make sure you also accept debit cards. In addition, be sure to adapt to new trends such as Apple Pay (which is especially great if you have a mobile app).
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Final Thoughts to Boost Your eCommerce Sales
If your eCommerce sales are stagnant, it’s probably time to come up with new ways to market your products and services. Take the tactics outlined above to help you increase your sales and keep your eCommerce business growing.
