As a business, having an SEO strategy is very important. Unfortunately, most companies have opted out of implementing any SEO campaign already because of existing budget constraints. Unknown to them is the fact that SEO is generally quite cost-effective when compared to the other forms of marketing, such as pay per click. To begin with, you will only need a little training, by taking advantage of on page SEO training that will help you understand the tips you can ride on to generate traffic to your sites and increase sales.
Below are ways how you can increase sales on fixed costs with SEO on a budget:
Google My Business
With a tighter budget, it is advisable to focus on local SEO reach outs, especially with your brick and mortar business. Google My Business is an avenue that will help in improving your company’s local SEO by optimizing your Google Map listing. The initial step is having access to the Google My Business page, which allows you to make all the necessary edits to your business listing. It is also advisable that you be accurate and descriptive when filling in any information that might be missing from the Google My Business page and incorporate vital keywords.
Google My Business is the easiest way to increase your reach without paying anything, so you must take advantage of all relevant form fields like the business hours, uploading company photos as well as putting up just as much information as you can manage. Once done, your page will then be listed in google and will appear in local searches, providing an opportunity for you to reach more clients with the potential of increasing sales.
Use long-tail keywords
Long-tail keywords are the best choice in enhancing your SEO for a small budget, they are simple phrases that tend to be more customer-centric and focus on addressing your client needs. For instance, if you have established a small Bale dance studio in California, instead of using a general keyword like “dance instructor,” long-tail keywords like “bale dance instructor California” would be more appropriate.
Long-tail keywords appear relevant to your market niche, which is why you should ride on them. Commonly, similar businesses would still use “dance instructor” as their keyword, which leads to fierce SEO competition. You might find there are very few “bale dance instructors in California” searches, which allows you to rank higher with less competition.
Write content and Blogs
Content creation and blog writing can help your business to increase its page ranking from Google search results. The reason behind this is that Google indexes every new content that is added to your page. The Google web crawler then recalculates its ranking based on any new and updated content. So continually putting fresh content can be a cheap way to enable the web crawler to reanalyze your site, making you available at the top of most search engines.
Nonetheless, it is advisable that the content you produce should be relevant to your site and be of higher quality in order for the web crawler to boost your site rankings. The understanding that not every content will increase your page ranking should inform you to curate the content of high value to your audience.
Develop a website
Putting up a website is an essential prerequisite in your SEO journey since this is the first place potential customers get to when looking for products or services. In recent times, websites have become very cost-effective even if you are operating on a tight budget. Your website generally shows that you are an authentic business and will act to demystify any doubts a potential client would be behaving before reaching out to you directly.
Ensure that your website is regularly updated and upgraded because this will also act to increase your SEO rankings. Additionally, the website should be well constructed, with optimal page load speed as well as being mobile-friendly to take advantage of the increasing number of mobile users. This will help you reach more people and get the most out of your investment.
Leverage On social media
The role of social media in the business today is increasing the business reach providing immense value when reaching out to customers, converting, and eventually releasing sales. It is, therefore, advisable that the business should endeavor to stamp its social media presence. Social media is perhaps one of the cheapest ways to reach broader audience demographics without having to pay anything, apart from when you have opted for online social media advertising. Having a strong and fully integrated presence on relevant social media sites such as Facebook, Twitter, and LinkedIn are highly recommended. Further to these, you can also leverage social visual sites for video and photos like Instagram and Snapchat. Once you have an account that is not dormant, try to be active and drive traffic from the social media sites to the company websites. You will realize that most traffic that gets to the site comes from social media sites. The success of social media is not an overnight success but requires continual effort and patience, but has a high chance of increasing your sales due to the larger reach of potential clients.
Integrate everything
Make efforts to connect the company website to social media pages, and use social media pages to pin back your sites and blog content. Additionally, you can also integrate offline and online marketing efforts. Such a task does not require a lot of investment but will provide you with an opportunity of finding your market strategy to reach the right clients who are willing and ready to buy your product and services. This is one common-sense business practice that is most likely to care for a lot of sales and marketing operations.
Conclusion
With a lot of competition in the business today, it means it is hard to get to the top of search engines to be found by potential customers. This can even be very daunting with financial constraints. Nonetheless, you should not lose hope in your quest to increase your sales. Some of the actionable tips to employ even when tight on costs and still increasing sales include: updating company information in Google my business, using long-tail keywords writing content and blogs, having a business website, using social media, and making an effort to integrate everything.
