SEO is a perfect ally for those brands that want to take their business to customers through the use of various digital platforms. But to stay on top, you have to constantly improve your SEO content strategy. If you want to have a successful website, SEO is one of the key, you can get SEO Services London here
One of the most relevant aspects within digital marketing strategies and content is the SEO -Search Engine Optimization- discipline that helps to improve the positioning of a website in search results.
This is achieved by developing different actions, within the framework of a SEO strategy, which aim to boost traffic growth and somehow monetize the contents. In addition, those who apply this method, can increase the conversion rate and return on investment in their sites.
In this sense, SEO is a perfect ally for those brands that want to take their business to customers through the use of various digital platforms. But to stay on top, you have to constantly improve your SEO content strategy.
Ideas to improve the SEO content strategy
1. Identify the user or target audience
Any business owner should be clear about who the information is intended for, since content is consumed differently depending on the audience. Therefore, by not taking care of that aspect, it is possible to reach those who have little interest, which translates into fewer visits and fewer sales.
That is why identifying the target audience or buyer person is fundamental, since it helps to define better themes and what the tone of the content will be.
2. Manage sites and blogs by subject
One of the strategies of SEO is to work by themes to organize the articles and determine the level of relevance of these. That way, the risk of making duplicate content is reduced and cannibalization is avoided.
This phenomenon, which is nothing more than repetition and positioning by exactly the same keywords, is highly dangerous, since it can generate confusion in search engines. The topics to be dealt with in a given page must be current and adjusted to the needs of those who visit it.
Related: SEO for Business Growth: 6 Ways SEO Leads to Growth
3. Planning the content
Another of the most important content strategies, when talking about SEO, is related to two concepts: order and planning.
The first is to be clear about the subject, who it will be aimed at and the action it is expected to trigger. The publication of content on a website should be based on an editorial calendar, since that way you have control over the progress of the SEO content strategy.
Content planning also includes evaluating the use of the best keywords in the content, as these are key to positioning in search engines. In that sense, it is recommended to use them both in the title of the page and in the content, as well as in the header tags, in the anchor text of internal links, in photos and videos, and of course, in the entire length of the text, but without abusing them, we must avoid making the text look like spam.
4. Use a robust and reliable platform
In SEO content strategies, both the content and the platform used for its dissemination play a fundamental role. There are sites such as WordPress, which is one of the busiest CMS’s worldwide, offering publishing tools, such as applications and plugins, that are easy to use.
Joomla can also be a good option for those with greater programming knowledge. Through it, it is possible to achieve professional websites, with multiple designs and functionalities that adapt to the needs of any business or enterprise.
5. Varying publication formats
Remember to define the formats for publication on your website and social networks, from a blog post or ebook, to a computer graphic dedicated to a contingent theme. The multidisciplinary work of your creative team will be fundamental to arrive at a suitable format, and a varied and robust editorial calendar.
It is essential to analyze the metrics provided by each publication channel, its themes and the formats created. This is an organized way to check which formats are the most engaging and, thus, strengthen them in the SEO strategy to get more out of it. Platforms such as Facebook, YouTube, Instagram, Twitter, and Pinterest, can provide great value in the SEO strategy.
6. Include videos
In 2016, a HubSpot Research survey found that the preference for visual content among Internet users was growing. According to Cisco projections, this trend will continue in 2019, with a large percentage of web traffic generated through video.
Given this perspective, those who wish to increase their visibility on the web, should not exclude this format, since no matter what platform is used, videos help to reinforce content, providing information in an entertaining, dynamic and original way. Furthermore, as recognized in the SemRush blog, video is more valuable to Google, as it is one of the formats that Internet users like the most.
7. Use responsive designs to avoid losing visibility
With Google’s algorithm update in 2015, those pages that do not have a responsive design, that is, that cannot be displayed correctly on any device, will drop in position in the search results, which will clearly decrease their visibility and, therefore, visits.
Those who want to know if their website is responsive can use the tool provided by the search engine mentioned above, to determine if the site is optimized for mobile devices.
8. Use the plugins to achieve good positioning
In digital marketing, mainly in content marketing, WordPress Plugins are of great importance, as they help to improve the user experience within the different platforms and facilitate site optimization for the main search engines.
One of the best WordPress Plugins is Yoast SEO, which helps to check the density of keywords throughout the text, determine if 1 or more synonymous keywords have been incorporated and their distribution, sentence length and paragraphs, among other factors that help improve the SEO of the post.
9. Generate links
Links that lead to publications within your site as well as outside are an integral part of the SEO positioning of your website and published article.
In WordPress, the platform selects by default a structure that includes a huge amount of unnecessary words, but this can be easily edited, changing those words with the name of the entry so that there is more consistency between the link and the content.
1o. Linking to third party pages
Another essential point, when it comes to having a higher positioning in the web search engines, is to establish links with other sites.
In this sense, when contents are linked to third party pages, are disseminated and mentioned by social networks, a support space is created within a collaborative environment that, in the long run, ends up promoting the establishment of new relationships.
In short, creating links with other people facilitates the positioning of a post and strengthens SEO positioning.
An article that links to quality third-party sites is a repository of information that will give you confidence, and on the other hand, if they are linked properly and in a contingent manner, Google will see this as a friendly practice, considering your content as a library, which links to quality content.
