Internet marketing is nothing new. It was just another avenue for marketers to access new customers.
Things have changed in the past few years.
Today, digital marketing is beginning to overtake traditional marketing in the world. So much so that 36% of marketers are trying to integrate digital strategies in their marketing plans.
If you want to stand out from the crowd in the online world, you need to know what the latest trends in marketing are. Below are three of the biggest trends in digital marketing that you need to know in 2020.
1. Voice Search
Voice recognition has been around for a while now. The problem is, it wasn’t always good at doing its job.
Things have changed in the last few years now that smart home devices have become a large part of our lives. Not only that, but voice recognization has made its way to our smartphones. This means that the way people search for information is beginning to change.
Expect the number of voice searches to increase in the future. This trend means that the keywords people use to search Google are going to change as a result. Optimize your site to be voice-friendly and make sure you change things to start ranking for voice searches in Google.
2. Shopping on Social Media
Influencer marketing has been around for a few years now. Businesses will send payments to micro-influencers for promoting their products in their news feeds.
The problem is, it’s hard to get people back to your website when you do this.
Social media websites like Instagram don’t allow you to add hyperlinks to individual posts. You have to rely on potential customers to find your website for themselves.
Now that shoppable social media posts are here, you can sell directly on these platforms. Your customers will be able to enter their payment information on social media sites and buy with a click of a button. You won’t need to work as hard to get people to your online store anymore.
3. Personalized Communication
It doesn’t matter if you’re targeting consumers or are looking to sell high-ticket business products. The selling process is personal these days.
In the consumer world, this means personalized ads and experiences. Companies are making use of all the data they can to create more compelling experiences for their customers.
Businesses are also using more personal requests for proposals. There are many sales tools available that will give you all the information you need about potential leads. Make sure to learn more about RFPs, so you can start converting more big leads.
Don’t Ignore Trends in Digital Marketing
The online world is changing faster than ever. If you don’t keep up with trends in digital marketing, you’re going to end up using old techniques that don’t work anymore. Stay up to date so that your marketing campaigns are a success.
If you’re ready to start tackling some of the new digital marketing challenges that the latest trends are bringing, our blog can help. Keep reading to discover our latest tips for standing out in the digital world.