Corporate events are a reality of business life. They are a great way of trading notes on tactics and processes with individuals in your industry. Throughout the course of your corporate event, you’ll interact with dozens of attendees and probably exchange business cards.
But only a few (if any) will most likely get in touch with you. Why?
People will not forget you if you host a fantastic event. However, knowing how to get people talking about your event and anticipating your next one can be difficult.
You have to inspire buzz for your event and gain even more exposure. Here are tips to get people talking about your corporate event.
Choose a Venue Wisely
Go for a venue that’s easy to find, up-scale, and has plenty of parking. Consider the number of guests, nature of the event, and budget. Most top hotels allow people to hold corporate events in their patio area or lobby and it can be free if a bar or hotel is connected to space.
Create a list and go through it before deciding on a venue. Have people register in advance to help you estimate the attendance way before the actual date. Also, think about the purpose of the event and if you have the budget.
Your audience may like a venue that offers spectacular views. A venue that has exciting features and spaces like museums and power stations is even more attractive.
The venue shouldn’t be too crowded or roomy for your guests—it should be just big enough to accommodate all of them. If it’s a room, it should be well lit to prevent accidents and even take photos to share on social media.
Select the Perfect Host
Hosts can make or break your event. This is because they are often tasked with entertaining, delighting, and intriguing the right mood for your guests. They can also influence how your audience follows a particular course of action and have the power to drive a buying intent.
The right host knows how to get people to focus on the objectives of your event. You need to choose a host who can manage a corporate event appropriately depending on the purpose and theme. The host can also help to promote the event and this helps more if they are already popular.
Give Presenters Promotional Material
All your speakers, presenters, and exhibitors want your event to succeed. So help them understand your audience for them to perform their best at the event. Give them plenty of banners, logos, blurbs, and discounts to share with their followers, leading up to the corporate event.
Know what your speakers have in mind and let them tackle specific topics. Interview the presenters to get familiar with the ideas they’ll share before inviting them to take part in a preview webinar. Their content should be so unique that it will get people talking and repeating it accurately without misrepresenting the facts.
Connect People on Your Corporate Event
Introduce yourself and welcome every person who attends. When introducing guests, focus on what they do and not what you do. As you greet and meet the attendants, continuously look for a chance to connect attendants who’ll benefit from meeting each other.
If you meet patent attorneys, for example, connect them with the inventors you just met. Keep an eye on these connections and follow up next time you meet them. Don’t forget to ask them if the introduction benefited them.
Appeal to Peoples’ Emotions
If you want your event to be memorable, you should appeal to the emotions of attendees. Emotions significantly impact attention and the retrieval of information. To build positive and lasting associations with your brand, create an event that’s exciting and stirs emotion in your audience.
Appeal to more enthusiastic emotions and encourage attendants to look forward to the future. To get a buzz going and make a lasting impact on the attendees, you can host challenges and contests that stir excitement.
You can also bring in expert keynote presenters to deliver emotional messages. Video testimonials from customers and funny educational videos are also good ways to build lasting emotions.
Make Use of Technology for Your Corporate Event
The technology you use in your corporate event can be a deciding factor for the attendees. Just because a person can’t make it to your event, doesn’t mean they should miss out.
With modern technologies like live-streaming, all your audience (regardless of their location) can still enjoy the event. This will make those who don’t make it to the event feel included and the attendees have a record of their experience.
Certain apps and software can be used to facilitate audience interaction, such as allowing live polls during talks. You can also use technology to promote an event.
Audio-visual recording of presentations can be shared online. This allows those who didn’t attend to pick up useful tips and stir interest in attending an upcoming event.
Talking about a conference on social media platforms is an inexpensive way of branding an event. You can do this before, during, and after an event. This will help to spur conversations with those who can and can’t attend the event.
You should encourage attendees to share the event on their social media channels.
The Follow Up
If you really want the attendees to think about your message long after the event has ended, reach out to guests and ask how they liked the corporate event. If people speak positively about your event, say thank you.
If there are negative talks about your event, ensure you take responsibility, and offer an apology if necessary. Feedback provides an opportunity to learn from your mistakes. Figure out what you should’ve done differently and how to get people to like it better.
Learn How to Get People Raving About Your Next Corporate Event
Hosting corporate events can be just what you need to showcase your business offering and inspire brand loyalty. However, creating events that are personalized and enjoyable can be a daunting task.
These tips will help you understand how to get people engaged and eager to share your message with their colleagues and friends. For more tips and advice, check out our blog.