You’re always hearing about these viral videos and viral posts. What is considered viral? How many people have to view it and how fast does it have to spread to be viral content?
Before you can claim you went viral, you should understand what the requirements are. Continue reading this article to learn if your content qualifies as viral and some tips for how to create content that spreads quickly.
How Many Views and How Fast Does It Need to Spread?
There is no specific number of likes, shares, retweets or any other metric set in place to say whether or not a video is viral. Even if your video hundreds of thousands or even millions of views that doesn’t necessarily mean it is viral.
If the views took a long time to get then it’s not viral. If you have a small number of views it’s not viral.
Most people agree that the requirement of a viral video is that it has many views very quickly. One of the signs of a viral video is that everyone is talking about it offline.
Creating Viral Videos
When you work with a professional digital marketing agency, one of the things you might want to do is create a video that goes viral. Keep in mind that there is no formula for creating viral content. If there was a recipe, then part of it would be a dash of luck.
You’ve likely seen some pretty strange things go viral. Videos like pen-pineapple-apple-pen might come to mind or what about Chewbacca mom? A simple viral video can change lives and grow otherwise unknown businesses.
While there isn’t a formula for creating viral content, there are some common themes we see.
Evokes Emotion
Most viral videos cause people to feel strong emotions. It doesn’t necessarily matter what type of emotion people feel so long it compels them to hit the share button. They might be outraged, overjoyed or happy about the video and want to share it with others.
Humor
Funny videos make it to viral status often. Who doesn’t love to make their friends laugh with funny content?
No matter what type of video you’re creating, you can make it funny. Even a promotional video can have elements of humor.
Quality Video
Don’t use low-quality videos when you’re recording. People want to be able to clearly see the content they watch and they share, so use a good camera. Your smartphone camera will do.
What Is Considered Viral? Now You Know
What is considered viral? Hopefully, this article has answered that question. You can work on your content to make it better and gain a much-coveted status. Just one viral video can change your business.
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