Boosting Conversion via Minimalist Web Design

Minimalism web design continues to march all across the World Wide Web. And there’s a reason. First of all, minimalism is not an entirely new trend. In a nutshell, it’s a philosophy that appreciates simplicity above everything else.

But, it might come as a surprise how much mastery and sophistication it takes to produce something simple in any creative project – regardless of type.

As for web design, minimalism is a term normally used to describe the practice of streamlining user interfaces by removing excessive elements that weigh down the overall user experience. It’s not surprising that so many business and e-commerce sites are being designed with a clean, wholly minimalist design. Minimalism provides a great deal of help in laying the groundwork for incredible client experiences. So let’s take a look at how you can apply this trend to your company website and ultimately boost client conversion rates.

Of course, you might be confused right now, and maybe your company doesn’t deal with web design or building websites in any way. If this is the case, read this article first, decide what you need for your website and then go to the web and look through the top San Francisco website design agencies. Because no modern company can sustain itself without a quality website, there are several amazing web design studios and agencies that can provide you with high-quality services that fit within your budget. So buckle up and get ready to learn more.

Prioritize Your Brand’s Value

When a visitor gets to your site, you have only a few seconds to grab their attention. The fewer distractions there are, the better it is. Every part of your site, your home page, especially, must be both captivating and inviting. By removing everything excessive and using the extra space to provide the necessary contrast, you’ll bring the focus straight to what’s important – your brand’s message.

This is how you create an emotional connection between your brand and potential customers. Leave out all the unnecessary noise – the CTA’s, pop-ups, glaring images, verbose explanations of what your website is about. They are not needed. Instead, use a powerful, short slogan that pulls visitors in. The “less is more” philosophy is worth sticking to. Using a clean, crisp layout as the canvas upon which to present your brand is a winning combination every time.

Visitors Shouldn’t Have Difficulty Finding What They Need

Minimalism isn’t only about clean-cut visuals and crispy aesthetics. It’s about improving usability. But to do this and do it well, you’ll have to remove a lot of unnecessary visual clutter. In other words, minimalism emphasizes that usability is a priority in website design, and visuals need to work in their favor.

Use the principles of minimalism to make it easy for your visitors to find what they are looking for from the moment they land on your site. This part is not only crucial but realistically better left to professionals to structure. Your best bet is to use online directories to find reliable web design agencies that can optimize your website’s usability. A website with optimal usability has a clear visual hierarchy and a simple, intuitive navigation system with clearly organized categories.

Image Selection Is Crucial in Web Design

According to research, using fewer but larger images is one of the best web design tactics for boosting conversions. Once again, the truism stands – less is more.

Use large, high-quality images to build up the visuals of your brand and enunciate the emotions you want visitors to associate with it. This means that first and foremost, you’ll need to go on a journey of self-discovery and clearly define your brand personality. Once you have that, you’ll be able to pick the images that don’t only complement the content perfectly, but truly speak a thousand words and create a legible, cohesive whole. After all, that’s what minimalism is about – searching for the essence and removing all the obstacles that hinder it. 

Outline Your Message Using Bold Fonts in Your Web Design

One of the most important things minimalism teaches us about web design is that some of the most basic elements are powerful visual tools. The devil is in the details as they say – so always pay attention to them! The details are where the key meaning lies. The shape of buttons, overall color scheme, and fonts you feature should all be regarded as key visual tools that help you create a resounding and persuasive brand message.

It’s especially interesting to see how minimalist designers treat typography both as a key visual element and fertile ground for creative exploration. That’s why we see all these websites with funky, impressive fonts that are as visually captivating as the images that they complement. In 2018, big and bold fonts were all the rage on minimalist websites, and even serif fonts, which weren’t typically used on minimalist websites, made a comeback.

We have yet to see the particular novelty this year will bring, but regardless, don’t hesitate to experiment with these trends on your website. Whatever you do, don’t go overboard with the fonts – go for two styles that are consistent with your brand style and complement each other well.

Closing Thoughts

Websites have become an absolute necessity for modern businesses. Each company wants to be successful and unique. Websites are one of the most effective ways to stand out among competitors. By closely collaborating with the web design agency you hire, surprising visual and informational solutions will be easier to develop. These will surely help put your business on the map and grow a solid online following with ease.

Your company should hire a web design agency that has been around for a while and has the ambition to conquer the market with its creative solutions, especially when it comes to minimalist web design. The best design company for you would be the one that has worked in multiple niches and created some truly effective, creative, and visually stunning websites. You want your business to be seen as a unique source of solutions for your target audience’s needs. The best way to do this is by having a high-quality website that conveys your message clearly and provides all the information people need when they need it.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan