Regardless of if you’re a new startup or have been in business for decades, it’s never a bad idea to perform an audit of how your company operates as a way to look for areas to improve. The tech aspects are also an important part of your improvement efforts.
For example, if you’ve been around for a while, you may not be using technology to your advantage the same way a newer business is. By that same token, newer businesses may not have considered how to instate a system of performance reviews that truly engages their employees.
Technology has a powerful role to play in boosting your business’s productivity and profits. Here are four ways to use tech to your business’s advantage.
Use OKR software to start accomplishing more.
Part of boosting your team’s productivity involves having a tech system in place that empowers them to achieve the goals you set. When it comes to setting goals and measuring results, it’s hard to beat the OKR philosophy.
OKR stands for “objectives and key results” and was made popular by Andy Grove and John Doerr. It involves setting goals with measurable outcomes that can be clearly delineated as being achieved or not.
Whether you use it to align all departments towards a common organizational goal or use it to help individual employees set their own objectives each quarter, there are dozens of benefits to using an OKR approach in your business.
Leverage custom web design to set your brand apart.
Websites are becoming increasingly important as more and more customers look to the internet to learn more about different services before they make a purchase or order certain products online. However, if your company’s website is hard to use or confusing, you may be hurting your chances of making a sale.
The new tech services can help you here. For example, running a heat map of the way users interact with your website can help you understand whether or not they’re running into issues or getting mixed up browsing your site. These sorts of things will need to be fixed when you redesign your website, but updating the usability of your site is also a great time to think about how you can also layer more of your brand into your web experience. With custom web design from a business, you can craft a website that sets you apart from the competition with both quality and personalization.
Remarket to your customers who abandon their carts
If you have an eCommerce platform set up, you may find that there are some customers who add items to their carts or wish lists without ever finishing a transaction. If you’ve noticed this happening frequently to you, it may be worth installing a plugin that lets you remarket to these customers.
Whether you want to run targeted display ads for your remarketing campaign or are interested in sending an email twenty-four to forty-eight hours after they’ve abandoned their cart, you could wind up making a sale that would’ve otherwise been missed.
Up your social game with easy-to-use content creation platforms
Social media is also becoming an important factor for businesses of all sizes. As a platform for authentically engaging with your customers and harnessing the power of word of mouth, social media has a vital role to play in your business. That being said, it’s important to create engaging social content in order to keep your customers’ eyes on your brand on social media, so it’s a good idea to have a content creation platform that makes building social posts simple and effective. For scheduling, consider Sprout Social to avoid having to make posts in real-time. When it comes to creating thumb-stopping content, it’s hard to go wrong with Adobe Spark or Canva.
