Finding a promotional strategy that has been proven to be effective is a solid move for any type of business.
Inspiration can be found in many different industries, with online casino gaming giving us some great examples.
Fun Contests
Many casinos and bingo sites offer contests for their members. They generally have worthwhile prizes such as gadgets or cash, but also add in a fun aspect. By adding a competitive element, such as a leaderboard, players get to feel the excitement of chasing a prize.
This can be an effective way of attracting new customers. But it can also work as a method of increasing the engagement of existing clients who might not currently be as active as you would like them to be.
These contests can be offered by gaming sites or by individual software developers. Microgaming is one of the biggest casino game developers around, and it is confirmed that they offer multi-player tournament slots in their collection of titles.
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A Free Trial
Giving people the chance to sample your goods or services is a tried and trusted type of marketing. Product samples were being offered as far back as the 19th century, with soap manufacturer Benjamin T.Babbitt one of the first entrepreneurs known to have tried this.
Bingo sites are among those that use this approach to let new members get a taste of what they offer. If we look at the Paddy Power site at https://Promos.PaddyPower.com/Bingo, we can see that newcomers get ten days of free access to their newbie room. They also offer no-cost spins on selected slots and boosted prizes on certain days.
Naturally, a free trial has to be worthwhile for the client and also show off your services in the right way. Ideally, you want them to be keener than ever to join up once they have sampled it for free.
Social Media Promotion
The power of social media is something that gaming sites and developers use well. They know that people want to find out about new games and let their friends know what they have been playing.
Twitter is commonly used to inform of new games launched by big software firms like Microgaming and NetEnt. Bingo sites and casinos will often take more of a light-hearted approach, using social media as a way of showing how much of a fun, social experience they offer.
The smartest approach is to avoid marketing heavily on social media, as this can put people off. A subtle campaign that shows the brand’s personality is a far better idea.
The Freemium Approach
There is a fierce debate over whether a free trial is better than freemium access or not. Freemium is where the basic product comes with no cost but additional features cost money. The truth is that both methods can be useful in different situations.
The freemium method is often used in the marketing of mobile games, where it makes up an ever-bigger share of the total revenue earned. For example, Epic Games released a mobile version of Fortnite that earn them $1 billion in player spending in a little over two years according to SensorTower. By choosing the best of these ideas from the iGaming industry, you can adapt them to your sector and aim for more success.
