Every business must maintain a good image in the minds of its clients. It takes a lot of hard work, but without it, you are just another business people can’t trust. Your prospects will judge you, and if you make even a minor mistake, you will end up losing many of them. One such mistake is the use of an unprofessional business card.
A business card is a formal way to introduce your company and yourself. Here is how you should have your business card to leave a professional and lasting image on your prospects.
Only Important Information
A card is not meant to be a sales pitch. It’s more of a reminder with your contact number on it. Adding too much text makes it look unprofessional and unappealing. No matter what you do, make sure you don’t add any images – not of yourself, nor products. Adding images to a small business card is a great way to make it look ugly. Furthermore, avoid writing a list of all your services or products.
Easy to Read and Handle
A card should be reader-friendly. You start by ensuring the font size is not too small; however, it should also not be too big. Choose a font that is attractive and also easy to read. You are given a number of options for the size of a business card. If it’s too big, it might not fit in the wallet or cardholder of your prospects. If it’s too small, it’ll be difficult to handle and might make it difficult to read.
Related: 5 Ways to Store and Organize Business Cards
Write a Powerful Call to Action
While you should avoid any unnecessary text on the card, call-to-action is not something you should miss. It encourages the reader to take a step forward. A call-to-action is a carefully thought phrase that uses the pain points of the audience and unique selling points of the business to attract prospects. You will be giving out your card to a lot of people who don’t know you or your business. A call-to-action with your information is more likely to get them to contact you.
Leave White Spaces
People often use the business card to write some information related to its owner. It could be a reminder for them or an additional phone number before passing the card to someone else. There should be more than enough space on your business card for the recipient to do this. It is suggested to leave on side entirely blank.
It Should Not Look Cheap
Even a well-thought professionally designed card would look cheap if it isn’t printed properly. If you are planning to do the printing yourself, make sure you have every necessary tool for the job. A recommended approach would be to acquire the services of an expert and let them do it with additional finishes and laminations. A cheap business card would only sabotage your brand image in front of prospects.
Add a Finishing Option
A proper finishing makes your business card stand out from the rest. If it’s attractive enough, people would never throw it away. If you get the help of a professional, you will have options of Foiling, Clear Coating, Perforation, Spot Gloss, Emboss/Deboss, and Colored Edges. These minor changes make a big difference.
Use a Type of Lamination
Adding lamination is another practice to make business cards look attractive and stand out. One can feel that this card is different from the rest as soon as he holds it. For example, Gloss would give the card a shiny and lustrous look. Some other options include the lamination of Matte, Soft Touch, and Satin.
