How Influencer Marketing is Essential for Boosting your Marketing ROI

In the past couple of years, the influencer marketing space was largely limited to popular celebrities and a small number of really dedicated bloggers. But now it seems influencers from all sorts of industries are ever on the rise as this marketing increasingly becomes important for businesses.

And it doesn’t seem like the trend will be slowing down any time in the foreseeable future. If you haven’t already joined the influencer marketing bandwagon, perhaps this is also the perfect time for you to discover how the strategy of social selling can set your business on a path to higher revenues.

What is Influencer Marketing?

Influencer marketing essentially refers to a form of social media marketing that utilizes product mentions and endorsements from individuals who are regarded as experts in their niche and a massive dedicated social following. This strategy is highly effective because of the high level of trust that influencers have developed with their following and the fact that the recommendations offered by influencers serve as a kind of social proof to a brand’s prospective customers.

Why This Marketing is a Must Nowadays?

For starters, influencer marketing is a highly effective way to help businesses reach new audiences, boost brand awareness, and improve your marketing ROI as well as the bottom line. Partnering with influencers is one of the most common strategies employed by many brands. The key reason why you need to consider adopting an influencer marketing strategy lies in the value of this marketing. According to the most recent marketing survey on the topic, it was estimated that the industry will reach approximately $10 billion in value by 2020.

Towards the end of 2018, another marketing survey of marketers sought to find out what their views on influencers were for 2019. According to the findings of the survey, 89% of the marketers surveyed reported that ROI from this marketing is equal to or greater than other marketing channels. The same survey found that 65% of marketers plan on raising their influencer marketing budgets for 2019.

These developments and facts alone suggest that marketers really value the high marketing ROI they get from influencer marketing. And that is a strong reason why you need to incorporate influencer marketing as part of your marketing strategy.

What Benefits Can You Get from Influencer Marketing?

The simple answer to why influencer marketing is essential for businesses nowadays includes a number of benefits post-Covid -19. These include:

Reach a wider audience:

Influencer marketing helps you to reach a broader audience since influencers normally have a massive following on social media.

Build trust with your target audience: 

Influencer marketing helps to build trust with your target audience because influencers are seen as experts in their fields or niche.

Grow your social following:

Your business can also grow its social following by tapping into the influencers’ followers on social media

Increase traffic:

This type of marketing is highly effective when it comes to driving traffic, which helps to generate more leads, drive sales, and grow your business.

In summary, there is no way your business can do without influencer marketing nowadays. Remember that when people see celebrities and other famous people who they consider to be authority figures in different fields using stuff or wearing things, people are more likely to act in the same way too. When you market your brands or products through influencers, you automatically appeal to the influencers’ mass social following and stand a better chance of increasing sales and revenues.

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan