Staying relevant in a competitive business niche is not something every brand is capable of achieving. It takes a lot of effort to keep up with the competitors. Not to mention all the struggles if you want to excel and overtake other businesses.
Variety in your marketing strategy could be one of the keys to success. The more channels you have, the more customers you can attract. And if there is one method that is underutilized, it has to be PPC marketing.
Lack of experience with pay-per-click should not be something to hold you back. You can create a successful campaign with next to no experience provided that you are willing to learn from the methods mentioned below.
Method #1 – Automate the Bidding
There are tools that can help with reaching new heights with PPC campaigns. For example, you can reach your potential customers with Cleverecommerce and their automatic bidding and other features.
Google Ads has been around for a while, but they continue to introduce new innovative features that make the lives of marketers that much easier. Do not miss out and keep up with everything that could prove to be useful later on.
Method #2 – Write a Persuasive Ad Copy
If you do not have what it takes to write a persuasive ad copy, consider hiring someone who can. The best copywriters cost a lot of money, though, so keep in mind whether you can afford to dedicate some of your budgets to it.
In case you decide to stick to writing yourself, prepare to spend time researching the market and testing variations to determine which ad copies are profitable and which are not.
Method #3 – Leverage Available Ad Extensions
Ad extensions are a good addition to the overall strategy of PPC marketing. Since you have little room to work within the first places and the character number is limited, implement extensions to create an even more persuasive ad.
For instance, site link extensions allow you to create URLs specifically for mobile users. Call extensions let you add a phone number. Review extensions showcase stars and other rating details for the brand.
Method #4 – Schedule the Ads
Running ads non-stop is something that you should do if you are a global business and attract customers from around the world.
Meanwhile, running a more location-focused brand means that you have a particular audience in mind and should adjust your ads to their needs.
Think of when your potential customers are browsing the internet and shift resources for that time frame. The campaign is going to be more efficient this way.
Method #5 – Research the Keywords
Keyword research can be a bother as it requires patience. Finding a good keyword does not guarantee success because you will need to go up against the competition. There will likely be multiple brands already bidding on a keyword.
Since keywords play a significant role in the overall success of PPC marketing, dedicate enough time so that you can locate long tail keywords and some hidden gems that will increase the odds of creating a profitable campaign.
Method #6 – Keep Tabs on the Competition
Competition can become a great source of inspiration. You may have days when things are not going that well despite planning everything in advance. It is natural, but some people start to lose motivation.
If the situation sounds familiar, you can still make something out of the time you have. Do research on the competition and take some of their best points that can be implemented in your next campaign.
Method #7 – Monitor the Results
Keeping track of results for PPC is extra important since you can make adjustments in real-time. When you see that something is not performing up to par with your expectations, make some changes.
The available tracking tools from Google Ads ought to be more than enough to keep you on top of things. And thanks to them, you will see where the campaign falls short and where you are doing great.
Method #8 – Optimize Landing Pages
The landing page should be exactly what the advertisement offers. Some businesses stick to the strategy of misleading their potential customers and use clickbait titles with ostentatious claims.
In the long run, this behavior will only cause problems rather than benefits. It will not be too long before people figure it out, and you notice an increase in bounce rate and receive other penalties from Google.
Conclusion
To sum it all up, pay-per-click marketing is a great method that will help you with attracting more customers, raising brand awareness, or even increasing website traffic. But remember that PPC can be tricky at first and requires time and effort. Things will pick up once you figure the basics.
